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Customer Loyalty Measurement
Our extensive R&D has shown us that loyalty is a function of brand perceptions and experience.
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Wallet Allocation Optimizer (WAO)
Ipsos Loyalty’s WAO! provides a creative solution which will help marketers build stronger customer relationships leading to greater business success and more sustainable brands.
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Product testing
With InnoQuest*Product, we help you develop new products, improve existing products and maximize a product’s life and profitability using a product lifecycle approach.
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Case Study - Luxury Skin Care
The following examples showcase how we work with our Cosmetic & Beauty clients across a range of issues to deliver actionable insights.
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Cracking Social: How to Connect Meaningfully with Audiences on Social Media
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
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Audience Measurement in the Data Age
Media audience measurement is in robust health. Worth $7 billion in 2014, according to ESOMAR, it represented 16% of market research spending.
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Doing The Right Thing
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom they have to innovate outside of bureaucratic structures. Some would argue that, beyond an ability to do good, corporations have a responsibility to do good.
This new Ipsos Views white paper written by our Global Reputation Centre explores the benefits of corporate sustainability or social responsibility programs have beyond being a responsible member of the global community. -
Trends in Food, Beverage & Consumer Insights in China 2016
Ipsos has done a research in 2016 to investigate the top emerging trends of China’s food & beverage consumption and consumer insights from 10 aspects, namely food safety, food health, organic food, package, globalisation, innovation, new channel, energy supplement, snacking and customisation.