Inclusiveness of LGBTQ Community – Marketers Leading the Way
An interesting POV by Pallavi Mathur Lal, Senior Client Director, Ipsos India & Neha Dutta, Research Director, Ipsos UU, India
Lockdown Effect – Urban Indians claim to play and practice Cycling and Running most: WEF-Ipsos Global views on exercise and team sports
India emerges at the top globally in preferring Cycling as fave Sports activity;
Lack of time, lack of money, weather conditions & lack of facilities, top barriers to practicing sports of choice;
1 in 2 Indians want to practice sports more than they currently do
Hybrid Work Mode the way forward? 57% Urban Indians expect their employers to support a more flexible work situation in the future: Ipsos Essentials Study; 4 in 10 like the flexibility at work now, though 4 in 10 want to work more outside of home
A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%).
6 in 10 Urban Indians believe India is moving in the right direction - India 2nd most optimistic market in July 2021, Saudi Arabia ranks 1st: Ipsos What Worries the World monthly global survey;
Global citizens stay downbeat, 63% pessimistic, feel country on wrong track
Higher Unemployment & Lost Earnings will be longest lasting outcome of pandemic predict 4 in 10 Urban Indians: Ipsos World Youth Skills Day 2021 global survey; 7 in 10 Urban Indians believe School Closures are/ were justified to offset impact of pandemic
Consumer Confidence inches up by 1.1 percentage points in July 2021: Refinitiv-Ipsos India monthly PCSI; Sentiment upbeat for personal finances and investments. Downbeat for jobs and the economy.
84% Urban Indians want products using scarce natural resources to be taxed more, even if it ramps up the price and they’ve to pay more: WEF-Ipsos global survey;
3 in 4 Urban Indians also support labeling on products to include mention of usage of scarce natural resources
Urban Indians’ views polarized between “Go” and “No Go” for Tokyo 2020 Summer Olympics (July 23-Aug 08, 2021) – Ipsos Global Survey.
Global citizens (6 in 10) and Japanese Citizens (78%) oppose holding the Olympics now (Japan is seeing daily new infections of corona virus)
Urban Indians most enthused about Tokyo 2020 across 28 markets
