COVID19 displaces Unemployment from top spot to emerge biggest worry of urban Indians in April 2021: Ipsos What Worries the World global monthly survey

COVID19 displaces Unemployment from top spot to emerge biggest worry of urban Indians in April 2021: Ipsos What Worries the World global monthly survey; COVID 19 & Unemployment are neck-to-neck in worry, separated by 1 point. India stays 2nd most optimistic, across 28 markets polled, 2/3rd believing country is moving in right direction

What worries urban indians in April 2021

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  • Madhurima Bhatia Media Relations and Content lead
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COVID 19 has displaced Unemployment from the top spot, to emerge the biggest worry of urban Indians in April 2021. Interestingly, both the worries are neck-to-neck, separated by a point. 

“COVID19 directly impacts livelihood, as prolonged lockdowns and shutdowns have shown in the first wave of COVID19, when millions of people lost their jobs due to cost cutting and trimming of workforce by establishments to offset the negative impact of the pandemic. India had reined in the virus to a large extent and in January 2021, we saw optimism and jobs/ employment making a comeback, with the vaccination starting. But now with the second wave hitting India and being more infectious (the strain constantly mutating), worry (and fear) around the coronavirus is for real and dominating minds of urban Indians. Unemployment too is close on the heels as a big worry, considering people were still recovering from the 1st wave and now they have more to worry about. Financial/ political corruption remains a relatively salient issue in India, possibly driven by alleged trafficking of/ profiteering from essential Covid supplies such as Remdesivir, oxygen, ambulances,” says Amit Adarkar, CEO, Ipsos India.    

 

Top local & global worries 

 

Urban Indians were most worried about COVID 19 (45%), unemployment (44%), financial and political corruption (35%), crime and violence (25%) and poverty and social inequality (21%).

Global worries were the same, though in a different pecking order. The top worries of global citizens were, COVID 19 (45%), unemployment (35%), poverty and social inequality (31%), financial and political corruption (30%) and crime and violence (25%).   

India remains 2nd most optimistic market across the 28 markets polled. 

Worries notwithstanding, India was placed 2nd in the pecking order in optimism (Saudi Arabia was placed 1st with 90% of their citizens believing their country is on the right track), with 63% urban Indians believing the country is moving in the right direction. Most global citizens, 2/3rds (65%) were concerned their country was on the wrong track. The markets most pessimistic were, Peru (89%), Colombia (84%) and Chile (82%).

The author(s)

  • Madhurima Bhatia Media Relations and Content lead

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