India emerges one of the most religious countries with 81% believing in the existence of God or higher power; 83% believe being religious helps in overcoming crises.
Ipsos Essentials, April 2023 wave, the monthly comprehensive syndicated survey that monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet and future intentions.
Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
India slips to 7th spot in optimism in April 2023 (tied with Thailand) from 5th spot in March 2023 - Ipsos What Worries the World global monthly survey;
Polarized views around India moving in right direction Vs on wrong track;
Unemployment and Inflation continue to perturb urban Indians most.
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
Only 1 in 3 global citizens (31%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change; India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govts are in comparison better equipped: Ipsos Earth Day 2023 Survey
67% Urban Indians believe govt is equipped with a gameplan on how govt, businesses and people should tackle climate change; only 1 in 3 global citizens (31%) held this view about their govt: Ipsos Earth Day 2023 Survey;
Indians believe economic cost of climate change is a bigger challenge Vs economic cost of measures to reduce climate change
