Insight Hub

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  Ipsos Update Publication

  Ipsos Update – July 2025

  Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  03.07.25
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  Television Publication

  What to Watch Next? The Labyrinth of OTT Content

  With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.

  30.06.25
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  Demographic change Publication

  Is India Harnessing its Demographic Dividend?

  India, now the most populous nation globally, stands poised to benefit from its demographic dividend thanks to a youthful and expansive workforce. To capitalize on this demographic advantage, India must invest in education, healthcare, and skills development while addressing gender disparities and labor market reforms to truly unleash its economic potential.

  30.06.25
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  Generations Publication

  Dear Brands, Are You Silver Savvy?

  The article highlights the growing spending power of India's “Silvers,” urging brands to cater to their diverse needs and preferences.

  30.06.25
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  World Refugee Day Survey

  Support for refugees dissipating among Indians, yet they are the world’s most benevolent towards refugees: Ipsos World Refugee Day 2025 Survey

  Cutbacks, amidst surge in displacement puts the onus on wealthier nations, govt, UN, World Bank, NGOs for funding

  19.06.25

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Artificial Intelligence Survey

  Trust and transparency emerge key cornerstones of AI usage among Indians: Ipsos AI Monitor 2025

  Indians and global citizens excited and nervous about AI in equal measure – displaying a paradox

  19.06.25
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  Politics Survey

  India makes positive strides in populist demands of citizens in the 6th wave of The Ipsos Populism Report 2025

  A strong case for nationalism emerges with 73% citizens believing in the criticality of defending one’s nation in the face of criticism

  19.06.25
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  Innovation Publication

  Speed up Product Testing by up to 50% with Ipsos Synthetic Data

  Accelerate product development with synthetic consumers

  17.06.25
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  Brand Influencers Publication

  Influence and Impact: A deep dive into User Generated Content and Influencer Marketing

  As brands navigate the ever-evolving world of marketing, User-Generated Content (UGC) and Influencer Marketing have emerged as two of the most impactful strategies for forging these connections.

  16.06.25
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  automotive Publication

  ROLE OF USER EXPERIENCE (UX) AMIDST 'SCREENIFICATION' IN AUTOMOBILES

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  10.06.25
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  automotive Publication

  India's Multi-Fuel Journey Towards Sustainable Mobility and Energy Independence

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  10.06.25