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  technology Publication

  ChatGPT and the rise of generative AI: navigating the changing landscape of AI

  While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

  17.04.23
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  Sustainability Publication

  Mapping the journey to sustainable pack: What consumers want

  Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).

  12.04.23
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  Customer Experience Publication

  Embedding ESG in Experience

  Strengthening customer relationships and doing right by the world.

  06.04.23
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  Ipsos Update Publication

  Ipsos Update – April 2023

  Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  06.04.23
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  Brands Publication

  Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

  Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

  09.03.23

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Ipsos Update Publication

  Ipsos Update – January 2023

  Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

  03.01.23
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  Publication

  Consumers demand innovation from their energy suppliers

  New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.

  08.12.22
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  Customer Experience Publication

  CX Service Design: Creating emotional attachment and driving brand growth

  Designing customer experiences that drive business success

  06.12.22
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  diversity & Inclusion Publication

  IIKR 2022

  Inclusivity special.
  
  The Ipsos India Knowledge Review in its 2022 edition tackles the multidimensional and complex challenge of Inclusivity.

  27.11.22
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  Environment Publication

  Environmental Sustainability: Who Cares?

  A segmented landscape of engagement, challenges and opportunities

  15.11.22
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  Publication

  Where brands and retailers should place their bets this holiday shopping season

  Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.

  28.10.22