Insight Hub

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  Sustainability Publication

  Ipsos Update – May 2023

  Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  03.05.23
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  Generation Next Publication

  We need to talk about generations - Understanding generations

  Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.

  28.04.23
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  technology Publication

  ChatGPT and the rise of generative AI: navigating the changing landscape of AI

  While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

  17.04.23
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  Sustainability Publication

  Mapping the journey to sustainable pack: What consumers want

  Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).

  12.04.23
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  Customer Experience Publication

  Embedding ESG in Experience

  Strengthening customer relationships and doing right by the world.

  06.04.23

• Our Newsletters

  Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.

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  Ipsos Update Publication

  Ipsos Update – April 2023

  Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  06.04.23
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  Brands Publication

  Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

  Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

  09.03.23
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  Ipsos Update Publication

  Ipsos Update – January 2023

  Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

  03.01.23
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  Publication

  Consumers demand innovation from their energy suppliers

  New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.

  08.12.22
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  Customer Experience Publication

  CX Service Design: Creating emotional attachment and driving brand growth

  Designing customer experiences that drive business success

  06.12.22
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  diversity & Inclusion Publication

  IIKR 2022

  Inclusivity special.
  
  The Ipsos India Knowledge Review in its 2022 edition tackles the multidimensional and complex challenge of Inclusivity.

  27.11.22