Insight Hub

All content

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  Business Publication

  Corporate Sustainability: Creating and Measuring Impact

  Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.

  25.03.19
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  Virtual Reality Publication

  Virtual Reality: Hype or the Future?

  Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

  22.03.19
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  Food & Beverage Publication

  The transforming foodscape of India

  Changing fast or changing slow? Seven key implications for the food sector

  19.03.19
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  Qualitative Publication

  Indian Moms prioritizing themselves: Ipsos Mothering Excellence Study 2018

  A comprehensive qualitative study conducted in 11 Asian markets to understand Mothering Motivations
  
  

  22.02.19
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  Society Publication

  Silvers – 60 is the New 30

  Are Baby Boomers on marketers’ radar?
  
  POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India
  

  22.02.19

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

  Subscribe

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  Consumers Publication

  The third moment of truth: Why sustainable packaging became a corporate necessity

  As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability

  29.01.19
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  Consumers Publication

  The impact of mobile and rapid digital adoption on how India consumes

  India is well-known as the world’s largest democracy, one of the world’s fastest-growing economies, and a young nation set to reap demographic dividends over the next few decades. What is not so well known is its unprecedented pace and scale of digital adoption.

  15.01.19
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  Car Clinic Publication

  App-based Ride hailing, Car Ownership Slug Fest. And what it means for the industry

  Changing mobility landscape with emergence of app-based ride hailing companies
  -By Abhishek Jha, Client Director, Ipsos India

  09.01.19
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  Social Media Publication

  In media we trust? How our views of the media are changing

  While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

  03.01.19
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  Women Publication

  UN Women Reports: Lebanon, Jordan, Iraq

  Ipsos and UN Women report on Gender and Displacement caused by the Syria crisis.

  01.01.19
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  Digital Publication

  The Behavioural Science of CPG: Disrupting the customer experience

  One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

  30.11.18