Insight Hub

All content

• 

  Communications Publication

  Selling Creative Research Short?

  How creative research can help measure and fuel long-term campaign effects

  04.04.19
• 

  Healthcare Publication

  Connected Health: A roadmap to success

  Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?

  29.03.19
• 

  Business Publication

  Corporate Sustainability: Creating and Measuring Impact

  Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.

  25.03.19
• 

  Virtual Reality Publication

  Virtual Reality: Hype or the Future?

  Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

  22.03.19
• 

  Food & Beverage Publication

  The transforming foodscape of India

  Changing fast or changing slow? Seven key implications for the food sector

  19.03.19

• Our Newsletters

  Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.

  Subscribe

• 

  Qualitative Publication

  Indian Moms prioritizing themselves: Ipsos Mothering Excellence Study 2018

  A comprehensive qualitative study conducted in 11 Asian markets to understand Mothering Motivations
  
  

  22.02.19
• 

  Society Publication

  Silvers – 60 is the New 30

  Are Baby Boomers on marketers’ radar?
  
  POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India
  

  22.02.19
• 

  Consumers Publication

  The third moment of truth: Why sustainable packaging became a corporate necessity

  As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability

  29.01.19
• 

  Consumers Publication

  The impact of mobile and rapid digital adoption on how India consumes

  India is well-known as the world’s largest democracy, one of the world’s fastest-growing economies, and a young nation set to reap demographic dividends over the next few decades. What is not so well known is its unprecedented pace and scale of digital adoption.

  15.01.19
• 

  Car Clinic Publication

  App-based Ride hailing, Car Ownership Slug Fest. And what it means for the industry

  Changing mobility landscape with emergence of app-based ride hailing companies
  -By Abhishek Jha, Client Director, Ipsos India

  09.01.19
• 

  Social Media Publication

  In media we trust? How our views of the media are changing

  While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

  03.01.19