Insight Hub

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  Innovation Publication

  Four Ways Agile Research Will Evolve to Drive Innovation

  In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

  05.09.18
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  Government Publication

  Ease of Living Index 2018

  'Ease of Living' as a term though widely used in urban policy and programming, has no standard definition. For some, it is fundamentally tied to physical amenities such as water supply, solid waste management, parks and green space etc; for others it relates to cultural offerings, career opportunities, economic dynamism or safety.

  24.08.18
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  Social Media Publication

  Are You Using Social Data Optimally?

  Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.

  23.08.18
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  Market Research Publication

  Ipsos Update - August 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
  

  01.08.18
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  Ethnography Publication

  Ethnography: an Unfiltered View of Reality

  Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

  11.06.18

• Our Newsletters

  Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.

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  Ipsos Update Publication

  Ipsos Update - June 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.

  31.05.18
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  Food & Beverage Publication

  ‘Natural’ food: What Does it Mean to Consumers?

  Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

  18.05.18
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  Consumers Publication

  The Evolution of Shopper Behaviour

  Brands need to connect with shoppers in the moments that matter most.

  18.05.18
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  International Publication

  What Worries the World in 2017?

  Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.

  17.05.18
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  Corporate Publication

  Unlocking the Value of Reputation

  The definitive link between corporate reputation and better business efficiency.

  07.05.18
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  Millennials Publication

  Millennials in Pakistan

  This special study sheds new light on Pakistan’s millennials - one of the country’s most important and disruptive consumer segments.

  01.05.18