Insight Hub

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  Trends & perspectives Survey

  PM displays strong performance in his approval rating, with women rating him higher than men: Ipsos IndiaBus PM’s Approval Rating

  Regional approval rating differences widening – esp. between north and south

  13.03.25
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  Consumer Confidence Survey

  India ranks 3rd in consumer sentiment among 29 nations, despite consumer sentiment weakening in February 2025: LSEG-Ipsos PCSI India

  These findings are based on data from a monthly 29-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform. They are first reported each month by LSEG as the Primary Consumer Sentiment Index (PCSI).

  08.03.25
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  Women Survey

  Indians among world’s most progressive on gender equality and unbiased views toward gender stereotypes: Ipsos IWD 2025 Global Survey

  Ipsos interviewed 24,269 people online between December 20, 2024 and January 3, 2025 in 30 countries

  08.03.25
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  INDIAN CONSUMER MARKET Survey

  More Indians interested than uninterested in ICC Champions Trophy 2025 tournaments; overwhelming excitement levels among those interested, across demographics – Ipsos IndiaBus Champions Trophy 2025 Survey

  Only 17% aware of Pakistan hosting the tournament

  27.02.25
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  INDIAN CONSUMER MARKET Survey

  More Indians interested than uninterested in ICC Champions Trophy 2025 tournaments; overwhelming excitement levels among those interested, across demographics – Ipsos IndiaBus Champions Trophy 2025 Survey

  Only 17% aware of Pakistan hosting the tournament

  27.02.25
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  INDIAN CONSUMER MARKET Survey

  Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey

  Citizens cite religious, cultural experience, to meet holy men, social gathering, curiosity, as top reasons for interest in the religious fest
  
  Maha Kumbh Mela seen to boost local economy
  
  Concern around the impact on environment surfaces
  

  20.02.25
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  What Worries the World Survey

  Citizens back India’s growth story, though remain concerned about inflation and unemployment: Ipsos What Worries the World global survey

  Global citizens too claim to be in the throes of inflation and high cost of living

  13.02.25
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  INDIAN CONSUMER MARKET Survey

  Indians, South Koreans and Japanese least satisfied with their love life: Ipsos Love Life Satisfaction Survey

  The Ipsos Love Life Satisfaction 2025 - a 30-country global survey among 23,765 adults, to mark Valentine's Day.

  13.02.25
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  INDIAN CONSUMER MARKET Survey

  1 in 2 urban Indians believe country’s housing is on right track - Ipsos Housing Monitor

  In this inaugural issue of the Ipsos Housing Monitor, 23 of 30 markets & most global citizens say their housing is on wrong track.
  
  Ideal home for Indians: INNER CITY, DETACHED HOME
  
  48% Indians say rising housing prices is a good thing; 6 in 10 Indians aspire to own their own home; 58% renters want to own a home.
  
  High taxes, high interest rates and high property prices pose biggest challenges in housing
  

  03.02.25
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  Shopper Survey

  Ipsos Shopper Insights unveils Clicking into the Future – trends driving India’s online shopping surge: A new study by Ipsos

  Ipsos Shopper Insights team identifies top 10 trends in online shopping, covering both e-commerce and q-commerce through a comprehensive survey of primary and secondary research. So, what are the opportunities and challenges in online shopping? Read on

  02.02.25
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  Consumer Confidence Survey

  Consumer sentiment rebounds for personal finances & investments: LSEG-Ipsos PCSI January 2025 India Report

  India retains 2nd rank on National Index Score

  02.02.25