Almost two-thirds (64%) of the public across 27 countries say things in their country are heading in the wrong direction. Coronavirus remains the number one concern in our global survey – a place it has occupied for almost a year.
Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
A POV by Jeevika Kapadia, Research Director, Ipsos UU, India & Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India (Ipsos UU is the Qualitative Research Service Line of Ipsos)
Consumer Confidence of Urban Indians shows uptick of 0.9 percentage points in February, according to the Refinitiv-Ipsos monthly PCSI.
Consumer sentiment up for jobs, personal finances, investment for future; down for economy
Loss of Income or Employment, biggest personal concern of Urban Indians, in Circa 2021, says WEF-Ipsos Survey.
Urban Indians expect Digital tools and technology to improve most in 2021.
COVID-19 vaccination intent has risen in the past few weeks.
New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory.
Ipsos in Jan 2021 has made two strategic acquisitions – of MGE Data (a leading player in Out-of-home (OOH) measurement) and Fistnet-Dotmetrics (Croatian digital audience measurement player) in January 2021.
Consumer Confidence bounces back to pre-pandemic levels - surges significantly by 4.7 percentage points in January 2021: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index.
Sentiment up for jobs, investment for future, daily spends and economy
