Insight Hub

All content

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  Customer Experience Publication

  Last Impressions Also Count

  How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

  19.09.18
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  Society Survey

  Fake News, filter bubbles, post truth afflict others: Ipsos Survey

  A major new Ipsos study of over 19000 people in 27 countries shows that the majority of Indians say that they regularly see fake news and half of them said that they believed a fake story, only to discover later that it was fake.
  
  Notably, the survey further shows our trust in politicians and media declining.
  
  

  06.09.18
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  Innovation Publication

  Four Ways Agile Research Will Evolve to Drive Innovation

  In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

  05.09.18
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  Consumers Survey

  A Way to Get Away

  Taking time off in 2018? Indians plan to go on a vacation, avail full leave quota and switch off from work emails and messages

  31.08.18
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  Government Publication

  Ease of Living Index 2018

  'Ease of Living' as a term though widely used in urban policy and programming, has no standard definition. For some, it is fundamentally tied to physical amenities such as water supply, solid waste management, parks and green space etc; for others it relates to cultural offerings, career opportunities, economic dynamism or safety.

  24.08.18

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Social Media Publication

  Are You Using Social Data Optimally?

  Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.

  23.08.18
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  CSR Survey

  Ipsos in Italy & Ipsos Foundation for India

  Ipsos in Italy clients and staff and the Ipsos Foundation have raised funds to create a vocational center in the region of Varanasi, India.

  02.08.18
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  Market Research Publication

  Ipsos Update - August 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
  

  01.08.18
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  Society Survey

  80% Indians Want Discrimination Against Transgender to End: Survey

  While the world is becoming more tolerant of the third gender, with at least 72 per cent Indians perceiving transgender people as a natural occurrence, India has become the top most nation to believe that it is not a mental disease, said the Ipsos Global Survey on transgender people along with Buzzfeed and Williams Institute.

  13.07.18
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  Ethnography Publication

  Ethnography: an Unfiltered View of Reality

  Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

  11.06.18
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  Sports Survey

  FIFA World Cup - 2018

  83% Indians are aware of the World Cup 2018; 85% Claim to be watching Soccer: Ipsos Survey

  07.06.18