Insight Hub

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  Mobility Publication

  The Future of Mobility - Shared Mobility

  The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.

  26.10.18
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  Surveys Survey

  Germany Retains Top “Nation Brand” Ranking, U.S. Out of Top Five Again

  Japan is in second place for the first time, while the UK remains in third, and France moves to fourth place - major gains are in the index’s People and Governance sub-categories. Winter Olympics and FIFA World Cup hosts South Korea and Russia improved their images, South Korea most remarkably. The U.S. remains in sixth place.

  25.10.18
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  Mystery Shopping Survey

  Acquisition of Market Pulse International assets

  Ipsos secures strategic agreement to expand its Mystery Shopping services in Asia Pacific
  

  22.10.18
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  Consumption Publication

  Economic Pulse of the World - September 2018

  The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.

  01.10.18
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  Healthcare Publication

  Diabetes, Cancer and Heart disease emerge top 3 health concerns among Indians: Ipsos Study

  Most Indians believe that healthcare systems will get better in future

  29.09.18

• Our Newsletters

  Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.

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  Business Survey

  Global Business Influencers 2018

  Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.

  27.09.18
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  Business Survey

  Beyond Populism; mixed bag for Indians: Ipsos Survey

  A new survey to capture elements beyond populism finds that Indians are optimistic about the future of India, have confidence in most macro institutions, are quite rigid about their leaders and leadership style, but largely feel the system is broken.

  26.09.18
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  Mystery Shopping Publication

  Mystery Shopping in the Luxury Industry

  In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.

  20.09.18
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  Customer Experience Publication

  Last Impressions Also Count

  How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

  19.09.18
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  Society Survey

  Fake News, filter bubbles, post truth afflict others: Ipsos Survey

  A major new Ipsos study of over 19000 people in 27 countries shows that the majority of Indians say that they regularly see fake news and half of them said that they believed a fake story, only to discover later that it was fake.
  
  Notably, the survey further shows our trust in politicians and media declining.
  
  

  06.09.18
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  Innovation Publication

  Four Ways Agile Research Will Evolve to Drive Innovation

  In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

  05.09.18