Ipsos IndiaBus
Channel Performance Management
Three focus areas for driving growth.
Global Trends 2021: Aftershocks and continuity
Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. …
Fallout of Pandemic, a more pragmatic consumer - a POV by Shiva Agarwal, Executive Director, Ipsos India
Fallout of Pandemic – a more pragmatic consumer - a POV by Shiva Agarwal, Executive Director, Ipsos India. The pandemic has surely driven home the need and the newfound pleasure in all things simple, natural and organic (no, not the corporate jargon organic!)
Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
Ipsos brings Product Testing (PT) Express into India
Ipsos a global market research company has brought its agile product testing solution, Product Testing (PT) Express, into India.
Trust in research
Fostering trust, advocacy and motivation among research participants.
Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
Women in Advertising
The power of positive representation for a better society and a more successful brand
What Worries the World? August 2021
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
Breaking the Barriers - Joint MR Paper by Ipsos India & Reckitt bags Runners Up position at 29th MRSI Annual MR Virtual Seminar
Breaking the Barriers, a joint market research paper by Ipsos India and its client Reckitt has bagged the Runners Up position at the just concluded 2-day, 29th MRSI Annual MR Seminar (17th & 18th, August 2021). Breaking the barriers was authored by Deepti Chandna, Executive Director, Ipsos…