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India Shines as 3rd Most Upbeat Nation Globally in July 2025

Overall, six in ten global citizens feel their country is headed in the wrong direction, with 23 out of 29 markets expressing pessimism about the future. Australia showed notably polarized public opinion, reflecting a divided national sentiment.
14 August 2025
New Services

Ipsos augments product testing with synthetic data – adds AI for faster product launches & richer insights

Synthetic Data offering is now ready to take to clients.
24 June 2025
Society

What Worries the World – July 2024

Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
25 July 2024
Society

Polarized views among Indians for those interested & not interested in Paris Olympic Games 2024: Ipsos Global Attitudes to Paris Games 2024

3 in 4 urban Indians believe there is too much display of nationalism at the Olympics. Indians most interested in watching football/ soccer, badminton, volleyball, tennis, cycling, boxing, basketball etc.
24 July 2024
Society

Bigger expectation from govt in creating jobs and boosting economy than stopping and reducing crime - Ipsos Global Advisor Attitudes on Crime & Law Enforcement

India tops global countries with 77% citizens satisfied with the ability of law enforcers in stopping violent crimes from happening
15 July 2024
Society

India emerges among top 3 most optimistic markets; most global citizens on the contrary are pessimistic about the future: Ipsos What Worries the World Global Survey, June 2024 Report

Worry around inflation and unemployment recedes for urban Indians
3 July 2024
Corporate

Ipsos announces launch of Ipsos PersonaBot, a groundbreaking AI powered solution to enhance segmentation research

Developed as both a consumer solution and a solution for the healthcare sector, Ipsos PersonaBot is powered by Ipsos Facto, the Group’s generative AI platform.
3 July 2024
Society

Consumer sentiment dips in June, yet India holds onto highest national index score: LSEG-Ipsos PCSI June 2024

Consumer sentiment significantly drops for the economy and jobs
30 June 2024
Society

Indians perceive artificial intelligence more a boon than bane, yet tread with prudence in AI adoption: Ipsos AI Monitor 2024

An Ipsos global advisor 32 country study
11 June 2024
Society

Concerns around Inequality less in India compared to other countries: Ipsos Equalities Index 2024

Women perceived to get most unfair treatment
28 May 2024