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Humanizing AI: Real human data to generate and predict real innovation success
Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
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7 in 10 urban Indians believe we spend too much on weddings – Ipsos IndiaBus Views on Wedding Study
56% respondents advocate sharing of equal cost between bride and groom to fund weddings; 1 in 2 believe wedding cost should not put undue pressure
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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – November 2023
Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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India stays buoyant and ranks 3rd in optimism in November 2023: Ipsos What Worries the World global monthly survey
Inflation, unemployment, crime and violence, financial and political corruption and terrorism top worries of urban Indians
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Effect of Climate Change severe say 6 in 10 urban Indians & likely to worsen: Ipsos Global Views on Climate Change
6 in 10 Indians believe government and businesses are doing enough to tackle climate change
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The state of digital marketing: ETBrand Equity and Ipsos special report
The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
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Global citizens still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
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Social Media Feeds widest source of disinformation & fake news - UNESCO-Ipsos Survey
Paradoxically, social media feeds also the most preferred choice for news and information for urban Indians.
93% urban Indians want govt/ regulators to press social media platforms to implement trust and safety measures during elections to protect its sanctity. -
3 in 4 urban Indians are happy in Nov 2023; a 4% increase from last month: Ipsos IndiaBus Happiness Monitor
Tier1 town residents happiest at 86%