automotive

A modern car interior with a digital cockpit shows a driver interacting with a touchscreen while navigating through busy city traffic.
automotive Publication

The New Automotive Currency: Connected and Digital

This article explores how technology is transforming India’s car-buying journey, shifting consumer focus from traditional factors like mileage and performance to connected features, digital experiences, and software-driven value that enhance convenience, safety, and overall ownership experience.
New roles
Human Ressources Survey

Ipsos India announces leadership changes & role enhancements

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 20,000 people.
Image
Mystery Shopping Survey

Automakers not 100% digitally ready

Ipsos Mystery Shopping Study
Dancing with Duality | Ipsos
Qualitative Publication

Dancing with Duality

Achieving brand growth in a mindful and mindless world.
Image
automotive Survey

40% Urban Indian Purchase Intenders more likely to buy a new or a used car - happy tidings for automotive industry reeling under slowdown & shutdown: Ipsos COVID 19 Impact on Auto Global Study

The automotive industry has been witnessing a roller coaster ride; first it was impacted by the global economic slowdown, and then the shutdown due to the COVID-19 crisis. But going by the findings of the new Ipsos Global Study, the pall of gloom is likely to be lifted.
Self driving automotive | Electric car | Ipsos
Mobility Publication

The Future of Mobility - Autonomous, electric and shared

Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
37 - 41 of 41 items