automotive

A modern car interior with a digital cockpit shows a driver interacting with a touchscreen while navigating through busy city traffic.
automotive Publication

The New Automotive Currency: Connected and Digital

This article explores how technology is transforming India’s car-buying journey, shifting consumer focus from traditional factors like mileage and performance to connected features, digital experiences, and software-driven value that enhance convenience, safety, and overall ownership experience.
Buckle Up: Promoting Seatbelt Usage Through Behavioral Science
automotive Publication

Buckle Up: Promoting Seatbelt Usage Through Behavioral Science

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
Lower Hatchback – Is revival in sight?
automotive Publication

Lower Hatchback – Is revival in sight?

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
From Imagination to Reality: The Impact of 'Kalki 2898 AD' could potentially pave the Way for Future Car Launches
automotive Publication

From Imagination to Reality: The Impact of 'Kalki 2898 AD' could potentially pave the Way for Future Car Launches

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
EV Leasing in India: A Game-Changer or a Niche Proposition?
automotive Publication

EV Leasing in India: A Game-Changer or a Niche Proposition?

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up to date through the lens of research.
Ather Rizta: Is the electric innovation redefining family commute?
automotive Publication

Ather Rizta: Is the electric innovation redefining family commute?

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up to date through the lens of research.
Strapped In: Why Seatbelts are Non-Negotiable!!
Society Publication

Strapped In: Why Seatbelts are Non-Negotiable!

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up to date through the lens of research.
Bharat Mobility 2024: Steering Towards an Intelligent, Connected, and Sustainable Mobility Future
automotive Publication

Revolution on Wheels: Journey through Bharat Mobility Global Expo 2024

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
How an underdog helped All(El)evate Honda from troubles
automotive Publication

How an underdog helped All(El)evate Honda from troubles

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
Surge S32: A Dual-Purpose Electric Marvel or a High-Priced Hurdle?
automotive Publication

Surge S32: A Dual-Purpose Electric Marvel or a High-Priced Hurdle?

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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