Consumer Behaviour

The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.

Brands need to connect with shoppers in the moments that matter most.

The definitive link between corporate reputation and better business efficiency.

Consumer Confidence has seen a downward slide since Jan 2018

This month's global Consumer Confidence National Index score remained the same at 50.1.

Online Banking usages in India has increased to 78% (a jump of 43% in 3 years) according to an online Ipsos study exploring the changes in shopping habits and environments.

Setting an all-time high, this month’s global Consumer Confidence National Index has risen to 50.5.

Ipsos is today releasing a review of the public and legislators’ attitudes towards sugar, and its future control.