Consumer Behaviour

India takes top spot with 88% urban Indians claiming of being judged as parents; 8 in 10 global parents echo similar views of being judged; 35% urban Indian parents claimed their child was judged for his/ her looks (highest globally);
8 in 10 global citizens and urban Indians claim judging other parents.

Mental Wellness - The Changing Indian Attitude;
An Ipsos India Briefing by Rinku Patnaik, Chief Client Officer, Ipsos India

4 in 10 urban Indians became lonelier due to the pandemic, but their spirits did not flag; Pandemic buttressed local community support: Ipsos Global Survey

Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data

COVID-19 IS DEFINING THE NEW NORMAL EACH DAY.

A POV by Jeevika Kapadia, Research Director, Ipsos UU, India & Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India (Ipsos UU is the Qualitative Research Service Line of Ipsos)

Consumer Confidence of Urban Indians shows uptick of 0.9 percentage points in February, according to the Refinitiv-Ipsos monthly PCSI.
Consumer sentiment up for jobs, personal finances, investment for future; down for economy

Eating Out tanked; Online Shopping spiked for urban Indians during the pandemic, according to the Ipsos Shopping During the Pandemic Global Survey

1 in 4 Indians worry about Education: Ipsos What Worries the World January 2021.

Worry around Corona Virus and Unemployment recedes slightly.
69% Indians believe India is moving in the right direction

No pandemic dampener on Entrepreneurialism: Ipsos Global Entrepreneurialism 2021 Survey;
India is ranked 7 on Entrepreneurial Spirit;
Funding, biggest barrier to entrepreneurialism