Consumer Behaviour

Consumer Confidence tumbles by 6.3 percentage points in May 2021, amid COVID 19 surge: Refinitiv-Ipsos monthly India PCSI;
Consumer Sentiment falls sharply across all 4 indices of jobs, personal finances, economy and investments for future

Urban Indians and Global Citizens hold Conflict responsible for people displacement in Circa 2020, while the culprit was Climate Change: Ipsos Perils of Perception Survey on Environment;
Indians get it most right about environment friendly diets

90% Urban Indians ready for the Vax Jab: Ipsos Essentials Global Fortnightly Survey;
75% Urban Indians worry about COVID19 & Health (highest globally);
The syndicated study is a storehouse of insights for marketers on impact on state of mind, state of wallet and future intentions

Consumer Confidence has weakened by 1.1 percentage points in April 2021 for India: Refinitiv-Ipsos monthly India PCSI;
Consumer Sentiment down across all 4 sub indices of jobs, personal finances, economy and investments for future

Ipsos India Knowledge Review 2021 is a compilation of thought pieces written by our experts across our service lines and functions. The theme for 2021 is CHANGE, and the articles provide a perspective on how people, culture and markets are changing and what this could mean for brands and businesses.

India takes top spot with 88% urban Indians claiming of being judged as parents; 8 in 10 global parents echo similar views of being judged; 35% urban Indian parents claimed their child was judged for his/ her looks (highest globally);
8 in 10 global citizens and urban Indians claim judging other parents.

Mental Wellness - The Changing Indian Attitude;
An Ipsos India Briefing by Rinku Patnaik, Chief Client Officer, Ipsos India

4 in 10 urban Indians became lonelier due to the pandemic, but their spirits did not flag; Pandemic buttressed local community support: Ipsos Global Survey

Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data