Consumer Behaviour

90% Urban Indians ready for the Vax Jab: Ipsos Essentials Global Fortnightly Survey;
75% Urban Indians worry about COVID19 & Health (highest globally);
The syndicated study is a storehouse of insights for marketers on impact on state of mind, state of wallet and future intentions

Consumer Confidence has weakened by 1.1 percentage points in April 2021 for India: Refinitiv-Ipsos monthly India PCSI;
Consumer Sentiment down across all 4 sub indices of jobs, personal finances, economy and investments for future

Ipsos India Knowledge Review 2021 is a compilation of thought pieces written by our experts across our service lines and functions. The theme for 2021 is CHANGE, and the articles provide a perspective on how people, culture and markets are changing and what this could mean for brands and businesses.

India takes top spot with 88% urban Indians claiming of being judged as parents; 8 in 10 global parents echo similar views of being judged; 35% urban Indian parents claimed their child was judged for his/ her looks (highest globally);
8 in 10 global citizens and urban Indians claim judging other parents.

Mental Wellness - The Changing Indian Attitude;
An Ipsos India Briefing by Rinku Patnaik, Chief Client Officer, Ipsos India

4 in 10 urban Indians became lonelier due to the pandemic, but their spirits did not flag; Pandemic buttressed local community support: Ipsos Global Survey

Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data

COVID-19 IS DEFINING THE NEW NORMAL EACH DAY.

A POV by Jeevika Kapadia, Research Director, Ipsos UU, India & Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India (Ipsos UU is the Qualitative Research Service Line of Ipsos)

Consumer Confidence of Urban Indians shows uptick of 0.9 percentage points in February, according to the Refinitiv-Ipsos monthly PCSI.
Consumer sentiment up for jobs, personal finances, investment for future; down for economy