Consumer Behaviour

India is well-known as the world’s largest democracy, one of the world’s fastest-growing economies, and a young nation set to reap demographic dividends over the next few decades. What is not so well known is its unprecedented pace and scale of digital adoption.

Changing mobility landscape with emergence of app-based ride hailing companies
-By Abhishek Jha, Client Director, Ipsos India

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, shows a drop by 0.6 percentage points over the previous month (November).

According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in.

Picks up additional charge of Ipsos Observer, MENA

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.

The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.