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Consumer Behaviour

Consumer Behaviour

Consumer insights Survey

Four of India’s Favourite Teams Still in the Hunt as Football World Cup 2026 Fever Sweeps the Nation

Ipsos survey finds overwhelming fan engagement among urban Indians, with Argentina, England, France and Spain keeping World Cup hopes alive while the tournament delivers strong opportunities for brands

20.07.26

Consumption Survey

New Year's Eve: Staying in is the new going out

According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in.

17.12.18

Surveys Survey

Role Expansion for Vincy Jathanna, Executive Director- Observer, Ipsos India

Picks up additional charge of Ipsos Observer, MENA

13.12.18

Digital Publication

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

30.11.18

Mobility Publication

The Future of Mobility - Shared Mobility

The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.

26.10.18

Consumption Publication

Economic Pulse of the World - September 2018

The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.

01.10.18

Market Research Publication

Ipsos Update - August 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.

01.08.18