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Consumer Behaviour

Consumer Behaviour

Consumer insights Survey

Four of India’s Favourite Teams Still in the Hunt as Football World Cup 2026 Fever Sweeps the Nation

Ipsos survey finds overwhelming fan engagement among urban Indians, with Argentina, England, France and Spain keeping World Cup hopes alive while the tournament delivers strong opportunities for brands

20.07.26

Consumer Sentiment Survey

Consumer sentiment improves for urban Indians in December 2023: Refinitiv-Ipsos PCSI, monthly India report

Sentiment up for personal finances and investments; down for jobs and economy

02.01.24

Wedding Survey

7 in 10 urban Indians believe we spend too much on weddings – Ipsos IndiaBus Views on Wedding Study

56% respondents advocate sharing of equal cost between bride and groom to fund weddings; 1 in 2 believe wedding cost should not put undue pressure

06.12.23

Consumer Confidence Index Survey

Consumer sentiment for urban Indians remains bullish in October 2023; inches up 1.9 percentage points - Refinitiv-Ipsos PCSI monthly survey

Sentiment up for economy, jobs, personal finances and investments

06.11.23

Happiness Survey

Happiness levels stay steady in September, with no change over previous month: Ipsos IndiaBus Happiness Monitor

69% urban Indians claim to be happy. Full time students, homemakers, women and those with higher education, emerge happiest;
94% of urban Indians living in tier 1 towns claimed to be happy;
West Zone and North Zone residents are happier. Family continues to be the biggest contributor to happiness

18.09.23