Consumer Behaviour

Each month, Ipsos tracks attitudes of consumers in 29 markets (including India) on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.

Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too

Ipsos Global Advisor 31 country, Love Life Satisfaction Around the World survey shows interesting insights about urban Indians and their romantic life.

These findings are based on data from a monthly 29-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform.

Amit Adarkar, CEO, Ipsos India provides his perspective to Shuchi Bansal of Hindustan Times.

Sentiment up for personal finances and investments; down for jobs and economy

56% respondents advocate sharing of equal cost between bride and groom to fund weddings; 1 in 2 believe wedding cost should not put undue pressure

Sentiment up for economy, jobs, personal finances and investments

69% urban Indians claim to be happy. Full time students, homemakers, women and those with higher education, emerge happiest;
94% of urban Indians living in tier 1 towns claimed to be happy;
West Zone and North Zone residents are happier. Family continues to be the biggest contributor to happiness