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Consumer Behaviour

Shopper insights
Shopper Press release

From Need to Crave: Ipsos Decodes the Role of Brand in Shopper Decisions

Across this spectrum of categories, understanding consumer motivations for purchase offers valuable direction for marketers. These insights highlight the key drivers shaping purchase decisions and enable brands to consciously reorient their marketing strategies and campaigns, grounded in a deeper understanding of how and why consumers choose.
Ipsos IndiaBus Happiness Monitor
Happiness Survey

Happiness levels stay steady in September, with no change over previous month: Ipsos IndiaBus Happiness Monitor

69% urban Indians claim to be happy. Full time students, homemakers, women and those with higher education, emerge happiest;
94% of urban Indians living in tier 1 towns claimed to be happy;
West Zone and North Zone residents are happier. Family continues to be the biggest contributor to happiness
Refinitiv-Ipsos PCSI
Consumer Confidence Survey

Consumer Sentiment of Urban Indians shows recovery of 3.1 percentage points in August 2023 – Refinitiv-Ipsos PCSI monthly survey

Sentiment around the economy & jobs shows bounce back. Sentiment for personal finances and investments improves
Ipsos IndiaBus Happiness Monitor
Happiness Survey

Happiness levels surge for urban Indians in August 2023: Ipsos IndiaBus Happiness Monitor

Happiness up for family, health and economic & financial conditions
Global Views on AI
Artificial Intelligence Survey

6 in 10 urban Indians nervous of impact of AI on products and services; 1 in 2 Indians fear AI will replace their current job: Ipsos Global Views of AI 2023

A 31-country study conducted among 22816 adults
Refinitiv-Ipsos PCSI
Consumer Confidence Survey

Consumer Confidence among urban Indians weakens in June 2023 by 2.6 percentage points – Refinitiv-Ipsos PCSI monthly survey

Sentiment down for jobs, savings and investments for the future, personal finances and the economy; confidence around jobs & economy has nosedived
Ipsos IndiaBus Survey
Ipsos IndiaBus Survey

8 in 10 aware of the 2K banknote withdrawal from circulation RBI ruling – Ipsos IndiaBus Poll

2 in 10 disapprove the move; 1 in 4 say they are affected by the RBI ruling
peak globalisation image
Trends & perspectives Publication

74% APAC consumers think globalisation is 'good for my country'

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
Ipsos Global Religion 2023 Survey
INDIAN CONSUMER MARKET Survey

8 in 10 Urban Indians claim being comfortable around people of different faiths as them: Ipsos Global Religion 2023 Survey

India emerges one of the most religious countries with 81% believing in the existence of God or higher power; 83% believe being religious helps in overcoming crises.
Prioritizing health & wellbeing, urban netizens choosing high quality food products, with cutbacks on other spends, in inflationary times: Ipsos Essentials April 2023
Consumption Survey

Prioritizing health & wellbeing, urban netizens choosing high quality food products - Ipsos Essentials April 2023

Ipsos Essentials, April 2023 wave, the monthly comprehensive syndicated survey that monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet and future intentions.
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