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Consumer Behaviour

Artificial Intelligence News

Unlock your Brand's AI visibility with Ipsos Synthesio's GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.

26.05.26

FMCG Survey

Slow rural consumption a worry for FMCG firms

Amit Adarkar, CEO, Ipsos India provides his perspective to Shuchi Bansal of Hindustan Times.

20.01.24

Ipsos Update Publication

Ipsos Update – January 2024

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

08.01.24

Consumer Sentiment Survey

Consumer sentiment improves for urban Indians in December 2023: Refinitiv-Ipsos PCSI, monthly India report

Sentiment up for personal finances and investments; down for jobs and economy

02.01.24

Wedding Survey

7 in 10 urban Indians believe we spend too much on weddings – Ipsos IndiaBus Views on Wedding Study

56% respondents advocate sharing of equal cost between bride and groom to fund weddings; 1 in 2 believe wedding cost should not put undue pressure

06.12.23

Consumer Confidence Index Survey

Consumer sentiment for urban Indians remains bullish in October 2023; inches up 1.9 percentage points - Refinitiv-Ipsos PCSI monthly survey

Sentiment up for economy, jobs, personal finances and investments

06.11.23

Happiness Survey

Happiness levels stay steady in September, with no change over previous month: Ipsos IndiaBus Happiness Monitor

69% urban Indians claim to be happy. Full time students, homemakers, women and those with higher education, emerge happiest;
94% of urban Indians living in tier 1 towns claimed to be happy;
West Zone and North Zone residents are happier. Family continues to be the biggest contributor to happiness

18.09.23