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Consumer Behaviour

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Consumer Behaviour Publication

The Fringe Effect: Where Tomorrow's Growth Starts

The next big growth opportunity may already exist, just not where you're looking.
Refinitiv-Ipsos PCSI
Consumer Confidence Survey

Consumer Sentiment of Urban Indians shows recovery of 3.1 percentage points in August 2023 – Refinitiv-Ipsos PCSI monthly survey

Sentiment around the economy & jobs shows bounce back. Sentiment for personal finances and investments improves
Ipsos IndiaBus Happiness Monitor
Happiness Survey

Happiness levels surge for urban Indians in August 2023: Ipsos IndiaBus Happiness Monitor

Happiness up for family, health and economic & financial conditions
Global Views on AI
Artificial Intelligence Survey

6 in 10 urban Indians nervous of impact of AI on products and services; 1 in 2 Indians fear AI will replace their current job: Ipsos Global Views of AI 2023

A 31-country study conducted among 22816 adults
Refinitiv-Ipsos PCSI
Consumer Confidence Survey

Consumer Confidence among urban Indians weakens in June 2023 by 2.6 percentage points – Refinitiv-Ipsos PCSI monthly survey

Sentiment down for jobs, savings and investments for the future, personal finances and the economy; confidence around jobs & economy has nosedived
Ipsos IndiaBus Survey
Ipsos IndiaBus Survey

8 in 10 aware of the 2K banknote withdrawal from circulation RBI ruling – Ipsos IndiaBus Poll

2 in 10 disapprove the move; 1 in 4 say they are affected by the RBI ruling
Ipsos Global Religion 2023 Survey
INDIAN CONSUMER MARKET Survey

8 in 10 Urban Indians claim being comfortable around people of different faiths as them: Ipsos Global Religion 2023 Survey

India emerges one of the most religious countries with 81% believing in the existence of God or higher power; 83% believe being religious helps in overcoming crises.
Prioritizing health & wellbeing, urban netizens choosing high quality food products, with cutbacks on other spends, in inflationary times: Ipsos Essentials April 2023
Consumption Survey

Prioritizing health & wellbeing, urban netizens choosing high quality food products - Ipsos Essentials April 2023

Ipsos Essentials, April 2023 wave, the monthly comprehensive syndicated survey that monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet and future intentions.
IGT 2023 India Edition
Customer Insights Publication

Ipsos Global Trends 2023 India Edition

Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.
Ipsos Global Happiness Survey 2023
INDIAN CONSUMER MARKET Survey

84% Urban Indians say they are happy; India ranks 4th in happiness among 32 countries: Ipsos Global Happiness Survey (Life Satisfaction across the world)

Personal relationships, knowledge, love, social status, being close to nature, fitness, economic health of country make Indians happy.
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