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Consumer Behaviour

What are gen AI models saying about your brand.?
Artificial Intelligence News

Unlock your Brand's AI visibility with Ipsos Synthesio's GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
Refinitiv-Ipsos PCSI
Consumer Confidence Survey

Consumer Confidence among urban Indians weakens in June 2023 by 2.6 percentage points – Refinitiv-Ipsos PCSI monthly survey

Sentiment down for jobs, savings and investments for the future, personal finances and the economy; confidence around jobs & economy has nosedived
Ipsos IndiaBus Survey
Ipsos IndiaBus Survey

8 in 10 aware of the 2K banknote withdrawal from circulation RBI ruling – Ipsos IndiaBus Poll

2 in 10 disapprove the move; 1 in 4 say they are affected by the RBI ruling
peak globalisation image
Trends & perspectives Publication

74% APAC consumers think globalisation is 'good for my country'

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
Ipsos Global Religion 2023 Survey
INDIAN CONSUMER MARKET Survey

8 in 10 Urban Indians claim being comfortable around people of different faiths as them: Ipsos Global Religion 2023 Survey

India emerges one of the most religious countries with 81% believing in the existence of God or higher power; 83% believe being religious helps in overcoming crises.
Prioritizing health & wellbeing, urban netizens choosing high quality food products, with cutbacks on other spends, in inflationary times: Ipsos Essentials April 2023
Consumption Survey

Prioritizing health & wellbeing, urban netizens choosing high quality food products - Ipsos Essentials April 2023

Ipsos Essentials, April 2023 wave, the monthly comprehensive syndicated survey that monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet and future intentions.
IGT 2023 India Edition
Customer Insights Publication

Ipsos Global Trends 2023 India Edition

Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.
Ipsos Global Happiness Survey 2023
INDIAN CONSUMER MARKET Survey

84% Urban Indians say they are happy; India ranks 4th in happiness among 32 countries: Ipsos Global Happiness Survey (Life Satisfaction across the world)

Personal relationships, knowledge, love, social status, being close to nature, fitness, economic health of country make Indians happy.
Ipsos IWD Global Survey
Women Survey

We Remain Committed to Gender Equality, but Half Now Believe it is Coming at the Expense of Men – Ipsos survey for International Women’s Day

Ipsos global survey on International Women's Day 2023 - interesting insights about Asians and global citizens
Ipsos Inflation Monitor
Consumer Behaviour Survey

7 in 10 urban Indians perceive businesses making excessive profits top cause of rising prices: Ipsos Global Inflation Monitor November 2022

7 in 10 urban Indians perceive businesses making excessive profits top cause of rising prices: Ipsos Global Inflation Monitor November 2022;
Urban Indians bracing for a tougher 2023 in short and long term due to Inflation;
2 in 3 urban Indians likely to scout for a new job with a different employer in 2023
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