Consumer Behaviour

India emerges one of the most religious countries with 81% believing in the existence of God or higher power; 83% believe being religious helps in overcoming crises.

Ipsos Essentials, April 2023 wave, the monthly comprehensive syndicated survey that monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet and future intentions.

Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.

Personal relationships, knowledge, love, social status, being close to nature, fitness, economic health of country make Indians happy.

Ipsos global survey on International Women's Day 2023 - interesting insights about Asians and global citizens

7 in 10 urban Indians perceive businesses making excessive profits top cause of rising prices: Ipsos Global Inflation Monitor November 2022;
Urban Indians bracing for a tougher 2023 in short and long term due to Inflation;
2 in 3 urban Indians likely to scout for a new job with a different employer in 2023

Inclusivity special.

The Ipsos India Knowledge Review in its 2022 edition tackles the multidimensional and complex challenge of Inclusivity.

3 in 4 urban Indian soccer enthusiasts intend watching the FIFA World Cup 2022 (they are aware of FIFA & follow soccer) - Ipsos global attitudes towards the FIFA World Cup 2022 in Qatar;
FIFA World Cup 2022 kicks off in Qatar from November 20th to 18th December

7 in 10 urban Indians (72%) endorse government spending on subsidies to make environment friendly technologies cheaper (solar panels, electric vehicles): Ipsos Global Views on Sustainability for COP 27 Summit;

1 in 2 urban Indians put onus on govt to educate citizens on climate change actions