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Consumer Behaviour

Consumer Behaviour

Shopper Press release

From Need to Crave: Ipsos Decodes the Role of Brand in Shopper Decisions

Across this spectrum of categories, understanding consumer motivations for purchase offers valuable direction for marketers. These insights highlight the key drivers shaping purchase decisions and enable brands to consciously reorient their marketing strategies and campaigns, grounded in a deeper understanding of how and why consumers choose.

05.02.26

Customer Insights Publication

Ipsos Global Trends 2023 India Edition

Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.

05.05.23

INDIAN CONSUMER MARKET Survey

84% Urban Indians say they are happy; India ranks 4th in happiness among 32 countries: Ipsos Global Happiness Survey (Life Satisfaction across the world)

Personal relationships, knowledge, love, social status, being close to nature, fitness, economic health of country make Indians happy.

23.03.23

Women Survey

We Remain Committed to Gender Equality, but Half Now Believe it is Coming at the Expense of Men – Ipsos survey for International Women’s Day

Ipsos global survey on International Women's Day 2023 - interesting insights about Asians and global citizens

10.03.23

Consumer Behaviour Survey

7 in 10 urban Indians perceive businesses making excessive profits top cause of rising prices: Ipsos Global Inflation Monitor November 2022

7 in 10 urban Indians perceive businesses making excessive profits top cause of rising prices: Ipsos Global Inflation Monitor November 2022;
Urban Indians bracing for a tougher 2023 in short and long term due to Inflation;
2 in 3 urban Indians likely to scout for a new job with a different employer in 2023

08.12.22

diversity & Inclusion Publication

IIKR 2022

Inclusivity special.

The Ipsos India Knowledge Review in its 2022 edition tackles the multidimensional and complex challenge of Inclusivity.

27.11.22

Sports Survey

3 in 4 urban Indian soccer enthusiasts intend watching the FIFA World Cup 2022 (they are aware of FIFA & follow soccer)

3 in 4 urban Indian soccer enthusiasts intend watching the FIFA World Cup 2022 (they are aware of FIFA & follow soccer) - Ipsos global attitudes towards the FIFA World Cup 2022 in Qatar;
FIFA World Cup 2022 kicks off in Qatar from November 20th to 18th December

20.11.22

Climate change Survey

7 in 10 urban Indians (72%) endorse government spending on subsidies to make green technologies cheaper

7 in 10 urban Indians (72%) endorse government spending on subsidies to make environment friendly technologies cheaper (solar panels, electric vehicles): Ipsos Global Views on Sustainability for COP 27 Summit;

1 in 2 urban Indians put onus on govt to educate citizens on climate change actions

20.11.22