• Home
  • Consumer insights

Consumer insights

FIFA World Cup 2026
Sports Survey

FIFA World Cup 2026: A Global Spectacle Ignites Indian Fandom Despite Distance and Disruption Concerns

Ipsos Survey reveals 59% of Indians plan to watch the tournament, strong backing for Argentina, and high anticipation shaped by iconic players, late-night viewing, and weather uncertainties
the search for simplicity and meaning image
Trends & perspectives Publication

74% APAC citizens wish they could slow down the pace of their life

Busy, stressful lives mean that people need time out
enduring appeal of nostalgia image
Trends & perspectives Publication

57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
capitalism's turning point image
Trends & perspectives Publication

72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more

There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
authenticity is king
Trends & perspectives Publication

81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
data dilemmas
Trends & perspectives Publication

81% of APAC consumers feel that it is inevitable that we lose privacy in the future because of technological developments

While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.
the tech dimension
Trends & perspectives Publication

78% APAC consumers cannot imagine life without the internet

People need to be persuaded that new technologies will improve their lives rather an adopting them without question
55 - 60 of 60 items