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A visual showing the shift from SEO to GEO, highlighting the move from search optimization to location-based targeting.
automotive Publication

SEO Got Us Found. GEO Gets Us Recommended.

The article explains the shift from SEO to GEO, where brands must focus on being recommended by AI as consumer decisions become increasingly AI-driven. It emphasizes the need to build strong digital credibility and influence AI-generated recommendations across platforms.
Ipsos What Worries the World
Inflation Survey

Worry around inflation and jobs recedes in July; though these issues continue to perturb urban Indians most: Ipsos What Worries the World global advisor monthly survey

India stays optimistic & continues to beat global trend of pessimism in the face of global macro factors and local challenges
Ipsos IndiaBus Happiness Monitor July 2023
Happiness Survey

Happiness drops by 3%, yet 2 in 3 urban Indians claim to be happy in July 2023: Ipsos IndiaBus Happiness Monitor

Happiness surges around work and colleagues/ business associates, for most;
Family, health, and friends emerge top sources of happiness
Ipsos Happiness Monitor
Happiness Survey

Minor dip in happiness in June 2023 – Ipsos IndiaBus Happiness Monitor

Happiness depletes across most factors for urban Indians – family, health, friends, work etc.
A pan India (covering 16 cities) monthly survey that captures happiness across key areas
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