Consumer insights


Trends & perspectives Publication

81% of APAC consumers feel that it is inevitable that we lose privacy in the future because of technological developments

While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.
Trends & perspectives Publication

78% APAC consumers cannot imagine life without the internet

People need to be persuaded that new technologies will improve their lives rather an adopting them without question