Consumer insights


Happiness Survey

Happiness levels stay steady in September, with no change over previous month: Ipsos IndiaBus Happiness Monitor

69% urban Indians claim to be happy. Full time students, homemakers, women and those with higher education, emerge happiest;
94% of urban Indians living in tier 1 towns claimed to be happy;
West Zone and North Zone residents are happier. Family continues to be the biggest contributor to happiness
Education Survey

1 in 2 urban Indians believe our education system is good; 76% believe most education systems in the country have adequate resources and facilities (textbooks, technology, and laboratories): Ipsos Global Education Monitor

8 in 10 urban Indians polled believe teachers are adequately respected in the country
79% urban Indians polled believe the education system in India; contributes to reducing social inequalities;
4 in 10 urban Indians polled do not want AI and Chat GPT to be banned in schools
Inflation Survey

Worry around inflation and jobs recedes in July; though these issues continue to perturb urban Indians most: Ipsos What Worries the World global advisor monthly survey

India stays optimistic & continues to beat global trend of pessimism in the face of global macro factors and local challenges
Happiness Survey

Happiness drops by 3%, yet 2 in 3 urban Indians claim to be happy in July 2023: Ipsos IndiaBus Happiness Monitor

Happiness surges around work and colleagues/ business associates, for most;
Family, health, and friends emerge top sources of happiness
Happiness Survey

Minor dip in happiness in June 2023 – Ipsos IndiaBus Happiness Monitor

Happiness depletes across most factors for urban Indians – family, health, friends, work etc.
A pan India (covering 16 cities) monthly survey that captures happiness across key areas