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Consumer insights

Health Survey

India Ranks #3 Globally on Ipsos Quality of Care Perception Index, Reflecting Positive Views on Trust and Access

As healthcare systems worldwide struggle with long waiting times, workforce shortages and declining public confidence, India stands out for the high levels of trust, perceived accessibility and optimism among its citizens. However, affordability remains the country's most pressing healthcare challenge.

16.10.26

Public Health Survey

Ipsos India bags 2 key awards – Most Effective Storyteller & Best Operations Team of the Year, at the MRSI organized Golden Key Awards 2023

Ipsos teams feted at the MRSI organized The Golden Key Awards 2023 (GKA)

23.02.24

Global Advisor Survey

Optimism rife among Urban Indians for Circa 2024, with 87% expecting it to be a better year: Ipsos Global Advisor 2024 Predictions

65% urban Indians polled believe artificial intelligence will lead to many new jobs being created in the country;

66% Indians believe people in the country will become more tolerant of each other.

21.12.23

Wedding Survey

7 in 10 urban Indians believe we spend too much on weddings – Ipsos IndiaBus Views on Wedding Study

56% respondents advocate sharing of equal cost between bride and groom to fund weddings; 1 in 2 believe wedding cost should not put undue pressure

06.12.23

Social Media Survey

Social Media Feeds widest source of disinformation & fake news - UNESCO-Ipsos Survey

Paradoxically, social media feeds also the most preferred choice for news and information for urban Indians.

93% urban Indians want govt/ regulators to press social media platforms to implement trust and safety measures during elections to protect its sanctity.

27.11.23

Trust in Professions Survey

Teachers, members of the armed forces and doctors emerge most trustworthy – Ipsos Global Trustworthiness Index 2023

A 31country study covering an international sample of 22,816 adults.

26.10.23

Generational differences (and indeed similarities) help us to understand what is going on now – and shine a light on how change happens in our markets, unlocking our ability to plan for the future.

Generation Next Webinar

[Webinar] One Mind Many Truths: An Ipsos APAC Webinar on Generations

Generational differences (and indeed similarities) help us to understand what is going on now – and shine a light on how change happens in our markets, unlocking our ability to plan for the future.

20.10.23