Consumer insights

Generational differences (and indeed similarities) help us to understand what is going on now – and shine a light on how change happens in our markets, unlocking our ability to plan for the future.

Popularity high in west zone with approval rating of 80%

The global advisor survey was run by Ipsos in 29 countries and among 24,733 adults

The joint paper was titled: Potential Value of Innovative Reality and Metaverse in Consumer Research

69% urban Indians claim to be happy. Full time students, homemakers, women and those with higher education, emerge happiest;
94% of urban Indians living in tier 1 towns claimed to be happy;
West Zone and North Zone residents are happier. Family continues to be the biggest contributor to happiness

8 in 10 urban Indians polled believe teachers are adequately respected in the country
79% urban Indians polled believe the education system in India; contributes to reducing social inequalities;
4 in 10 urban Indians polled do not want AI and Chat GPT to be banned in schools

India stays optimistic & continues to beat global trend of pessimism in the face of global macro factors and local challenges

Happiness surges around work and colleagues/ business associates, for most;
Family, health, and friends emerge top sources of happiness

Happiness depletes across most factors for urban Indians – family, health, friends, work etc.
A pan India (covering 16 cities) monthly survey that captures happiness across key areas