Consumer insights

Happiness surges around work and colleagues/ business associates, for most;
Family, health, and friends emerge top sources of happiness

Happiness depletes across most factors for urban Indians – family, health, friends, work etc.
A pan India (covering 16 cities) monthly survey that captures happiness across key areas

Busy, stressful lives mean that people need time out

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past

There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.

People need to be persuaded that new technologies will improve their lives rather an adopting them without question