Consumers

Total Access
Consumers News

Ipsos India announces launch of Total Access – providing widest reach of consumers using 5 key modes

All Ipsos solutions now come powered with Total Access
Eight motivators of purchase in the context of COVID-19 | Ipsos | Coronavirus
Coronavirus Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
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Social Listening Survey

Decoding emotional labyrinth of fragrances – commoditization to informed selection

Ipsos The Scent of an Emotion Study
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Behavioural Science Event

Behavioural Science- Engineering a Behaviour Change - [Webinar Recording]

[WEBINAR RECORDING]
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Consumer Behaviour Survey

Consumer Confidence freefalls by 8.9 percentage points in May 2020: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index

Consumer sentiment is down for jobs and economy; bottoms out for personal finances & investment for future
Shiva Agarwal, Research Director, Innovation and Abhishek Tyagi, Senior Research Executive, Innovation, Ipsos in India
Consumers Publication

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Altering dynamics in grocery shopping during lockdown - By Shiva Agarwal, Research Director, Innovation and Abhishek Tyagi, Senior Research Executive, Innovation, Ipsos inIndia
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Nudge Publication

The Boon of Being in Both Minds

By Sreyoshi Maitra, Executive Director, Ipsos in India
Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
woman wearing green fur jacket | Fashion and ethic | Ipsos
Consumer Behaviour Publication

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.
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Consumer Behaviour Publication

THE BOON OF BEING IN BOTH MINDS - The complex dynamics of consumer decision making

Sreyoshi Maitra, Executive Director, Market Strategy & Understanding (Delhi) & Lead Shopper Practice, Ipsos in India
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