Consumers


Consumers Survey

1 in 4 Indians worry about Education: Ipsos What Worries the World January 2021

1 in 4 Indians worry about Education: Ipsos What Worries the World January 2021.

Worry around Corona Virus and Unemployment recedes slightly.
69% Indians believe India is moving in the right direction
Coronavirus Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.

Consumer Confidence freefalls by 8.9 percentage points in May 2020: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index

Consumer sentiment is down for jobs and economy; bottoms out for personal finances & investment for future
Consumers Publication

All slots full. Please try again later.

Altering dynamics in grocery shopping during lockdown - By Shiva Agarwal, Research Director, Innovation and Abhishek Tyagi, Senior Research Executive, Innovation, Ipsos inIndia
Nudge Publication

The Boon of Being in Both Minds

By Sreyoshi Maitra, Executive Director, Ipsos in India
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Consumer Behaviour Publication

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.