Coronavirus

Urban Indians fear high threat perception of macro events; have highest confidence in preparedness (across 28 markets) to offset them: Halifax-Ipsos 28 Nation Global Threats & Preparedness Survey;
World became more dangerous over last year, but is getting better than worse is the majority view among Urban Indians

Confidence around jobs shows major surge in November 2021 – Refinitiv-Ipsos India monthly PCSI;
Overall consumer confidence slightly moves up – staid for economy, personal finances and investments for future

Unemployment and coronavirus tied in at top spot for Urban Indians as biggest worries - Ipsos What Worries the World global monthly survey

Coronavirus and Unemployment top local & global worries: Ipsos What Worries the World global monthly survey, August 2021

1 in 4 Indians worry about Education: Ipsos What Worries the World January 2021.

Worry around Corona Virus and Unemployment recedes slightly.
69% Indians believe India is moving in the right direction

A corporate communications perspective.

Reassessing the eight motivators of purchase in the context of COVID-19.

Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.

The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.