Economy

Pulwama/ Balakot and war clouds play spoilsport

Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.

Vidya Sen picks up APAC role for Ipsos Innovation; Arun Agarwala takes up additional charge of APEC markets of
Philippines, Indonesia & Vietnam as IT Head

Indians falsely overestimate proportions of Immigrants, Muslims, Unemployment etc.

Changing mobility landscape with emergence of app-based ride hailing companies
-By Abhishek Jha, Client Director, Ipsos India

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

'Ease of Living' as a term though widely used in urban policy and programming, has no standard definition. For some, it is fundamentally tied to physical amenities such as water supply, solid waste management, parks and green space etc; for others it relates to cultural offerings, career opportunities, economic dynamism or safety.

This May sees the Global Consumer Confidence Index rise by 0.4 points.

Consumer Confidence has seen a downward slide since Jan 2018