Public opinion

Consumer views on the second-hand market and sustainability in the fashion industry.

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.

Majority of people think it is impossible to forecast how the virus is spreading.

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.

A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus.

Youth in most global markets hold contrary views - feel their parents were more privileged

84% Indians confident they have skills to keep their jobs in the future

75% Indians are confident that the government can deal with terror threats and 77% are confident of govt’s ability in dealing with natural disaster
77% urban Indians believe world became more dangerous over last year
India is ominous of all threats – of security, safety and wellbeing

Majority of Indians prefer US economic & political model over Chinese
Free trade OK, but protect home turf, counsel urban Indians