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Consumer Behaviour Survey

Consumers Turn Cautious Amid Economic Uncertainty: Ipsos Consumer Pulse

9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.

13.05.26

Covid-19 and closed borders | wearing mask | pandemic | Ipsos

Coronavirus Survey

Majority of people want borders closed as fear about COVID-19 escalates

More of us now believe someone close to us will be infected by the coronavirus pandemic.

17.03.20

Coronavirus Survey

Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?

Threat of a recession will result in large fiscal measures from governments, say economists.

16.03.20

woman wearing green fur jacket | Fashion and ethic | Ipsos

Consumer Behaviour Publication

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.

13.03.20

Climate change Publication

Navigating the 'too much information' age

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.

11.03.20

Young couple - personal financial impact - Coronavirus - Covid-19 | Ipsos

Coronavirus Survey

Rising concern that the Coronavirus will have a personal financial impact and poses a high threat to their country

Majority of people think it is impossible to forecast how the virus is spreading.

03.03.20

Ipsos Update | Covid-19 Coronavirus | Global Trends | Perils of Perception | Gender | Super Bowl | Death | Corporate Reputation

Coronavirus Publication

Ipsos Update - March 2020

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.

02.03.20