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Insights Hub

Featured insights & publications

Media Survey

Spotlight*Jordan: Views on News & Media

While social media remains the main gateway to news in Jordan, consumers are placing their trust in traditional sources and are increasingly checking credibility before believing or sharing what they read.

29.10.26

Consumers Survey

Jordan Primary Consumer Sentiment Index – Q3 2026

15.10.26

Sports Survey

Ipsos 2026 World Cup Survey – Jordan Edition

04.06.26

Healthcare Survey

Real-World Evidence

02.06.26

Society Survey

The 2026 Ramadan Handbook – Jordan Edition

04.02.26

Shopper 12.08.25

Spotlight*Iraq: Online Shopping Behaviour & Attitudes

Economy 13.07.25

Jordan Primary Consumer Sentiment Index – Q2 2025

Financial Security 01.07.25

Spotlight*Jordan: Views on Work & Career

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Society Survey

Spotlight*Iraq: Views on AI

While AI awareness is still growing in Iraq, many people are optimistic about its potential and the positive impact it could have on the world.

12.11.25
Digital Survey

Spotlight*Iraq: Views on Tech & Digital Trends

Understanding digital engagement patterns across Iraq in 2025

12.09.25
Shopper Survey

Spotlight*Iraq: Online Shopping Behaviour & Attitudes

Iraq’s retail landscape is evolving as shoppers begin to embrace online convenience while continuing to shop in-store.

12.08.25
Economy Survey

Jordan Primary Consumer Sentiment Index – Q2 2025

Ipsos’ Jordanian Consumer Sentiment Index shows a 0.6-point decrease since the first quarter of 2025.

13.07.25
Financial Security Survey

Spotlight*Jordan: Views on Work & Career

Jordanians are rethinking what matters most in their careers.

01.07.25
Consumer Behaviour Survey

Spotlight*Iraq – Shopper Behaviour & Attitudes

Shoppers in Iraq are a mix of spontaneous and careful buyers.

29.04.25
Consumer Behaviour Survey

Ipsos in MENA launches Financial Monitor 2025 Jordan and Iraq Editions

Dive into the transformative trends of Iraq and Jordan’s financial sectors with Ipsos MENA’s latest syndicated study, unveiling key opportunities of the region’s most dynamic markets.

28.04.25
Public opinion Survey

Jordan Primary Consumer Sentiment Index – Q1 2025

Ipsos’ Jordanian Consumer Sentiment Index shows a 2.9-point decrease since last quarter of 2024.

24.04.25
Economy Survey

Spotlight*Jordan – Views on Infrastructure

Jordanians express a hopeful vision for enhanced infrastructure to uplift the community and support national development

19.03.25
Shopper Survey

The 2025 Ramadan Handbook – Jordan Edition

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

12.02.25
Economy Survey

Iraq Consumer Sentiment Index Q4 2024

Results of the fourth quarter of 2024 Consumer Sentiment report released by Ipsos, reveal that the Iraq Consumer Sentiment Index (ICSI) stands at 58.5.

05.02.25
Public opinion Survey

Ipsos’ Jordanian Consumer Sentiment Index Q4 2024

Ipsos’ Jordanian Consumer Sentiment Index shows a 6.4-point increase between the third and fourth quarter of 2024

27.01.25

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