News & Events

[ESG] Uncovering & Building Sustainability

BREAKING NEWS!

Ipsos in Kenya feted as a #TopEmployer at the 2023 Employer Of The Year Awards #EYA2023 as a leader in #Corporate #Performance.

What worries the world - August 2023

Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.

African sentiment is favouring Ukraine

Ahead of the African Peace Initiative visit to Kyiv and Moscow, the upcoming Russia/Africa meetings in St. Petersburg and the BRICS Summit in South Africa in August, international research company Ipsos polled African citizens on their attitudes towards Russia, Ukraine and the controversial position on the war taken by some African governments.

Remarks by Chris Githaiga, During Release of The 2023 Top 100 Most Loved Brands By Women in Kenya Study

It is a great honor and privilege for me to have a chance to be here today for the release of the findings of our latest study on the Top 100 Most Loved Brands by Women in Kenya.

Improving Diversity and Inclusion in Workplaces

Nurturing a workplace culture that promotes diversity and inclusivity is a great way to boost employee morale and engagement and increase productivity. But whereas there is a near unanimity in the corporate circles that the two interconnected concepts are essential for businesses, many organizations find it difficult to strike the gender, ethnic, age, religious and racial balance amongst their workforces.

What Next for Brands as Global Economy Slows Down

The International Monetary Fund (IMF) Global Economic Outlook 2022 report revealed a slow-down in the global economy in the second quarter of this year, owing to downturns in China and Russia, and reduced consumer spending powers in the United States (US). Global downturns also referred to as recessions are widespread and sustained contractions of economic activity marked by declines in the gross domestic product of many economies.

Sustainability: Closing the Say-Do Gap

World leaders, civil society activists, scientists, multinational conglomerates, and all other shades of interests were in Sharm El-Sheikh, Egypt, this November for the climate change conference dubbed COP27. This is the biggest and most important annual climate-related conference on the planet.

PAMRO 2022: Evaluating Media Measurement and Evaluation in a Resilient Africa

Riding on this theme, the Ipsos in Kenya Audience Measurement team (led by Barnabas Muya) decided to work on a paper titled 'Media Research Democracy in Africa'.

Brand Health Tracking Key in Boosting Growth

Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements