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Consumer & Shopper

Positioning Premium Brands to Thrive Even in Times of Crisis

COVID-19 impacted individuals, businesses, and economies across the globe. The manufacturing industry is no exception. However, recent studies have shown the pandemic hasn’t broken the pre-existing trend of prosperity for premium brands in both developed and developing markets - it has even increased though there are some geographical differences.
14 September 2022
Consumer & Shopper

Coca-Cola Named 7th Most Loved Brand by Women in Kenya

PRESS RELEASE - NAIROBI, Monday 12th September 2022: Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consultancy BSD Group recently launched the Top 100 Most Loved Brands by Women in Kenya study that has ranked Coca-Cola the 7th most loved brand by women in Kenya, emerging as the first non-alcoholic beverage in the country.
12 September 2022
Media & Brand Communication

Why your ad is not the talk of social media and others are

The Kenya Media Establishment Survey 2022 launched in Nairobi recently, shows the central role social media plays in the lives of people. The study indicates that internet use has more than tripled – from 13% to 46% driven by social media.
17 August 2022
Media & Brand Communication

Establishment survey provides access to recent, robust, credible audience data

The media landscape has changed over the last decade – and will continue to evolve. Understanding the evolving audience consumer space is therefore important in identifying opportunities for strategic targeting.
5 August 2022
Society

Using CSR to strengthen a brand

Corporate Social Responsibility (CSR) has become a popular business trend with many firms leveraging social initiatives to generate positive publicity and news coverage, to attract and hire best talents and to keep pace with their competitor
5 August 2022
Society

Ipsos Opinion Poll - 7 days to General Elections, Mr. Odinga Leads in the Presidential Race

PRESS RELEASE - NAIROBI August 2, 2022: With less than a week to the August 9 Election, Mr. Raila Amolo Odinga is the candidate most voters would choose. The latest opinion poll by Ipsos in Kenya shows the Azimio La Umoja One Kenya presidential candidate would win 47% of the total votes if elections were held on the day the interviews were conducted.
2 August 2022
Consumer & Shopper

Naivas named 8th most loved brand by women in Kenya

PRESS RELEASE: NAIROBI, Tuesday 26th July 2022: Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consultancy BSD Group recently launched the Top 100 Most Loved Brands by Women in Kenya study that has ranked Naivas supermarkets the 8th most loved brand by women in Kenya, emerging as the first retail supermarket in the country.
26 July 2022
Introducing Synthesio’s trend discovery engine: Topic Modeling

Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
11 July 2022
Media & Brand Communication

Kenya All Media Establishment Survey 2022

Study shows mobile phones remains the biggest disruptor and provides the greatest opportunity as radio continues to dominate with an increase in the numbers of niche and community stations.
5 July 2022
Media & Brand Communication

An overview of the total advertising industry in Kenya - Jan to May 2022

2022 events will impact advertising positively or negatively. The main events revolve in; Politics (pre & post elections), Education (national exams), Sports (WRC, Fifa World Cup)
27 June 2022