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News & Events

Corporate

BREAKING NEWS!

Ipsos in Kenya feted as a #TopEmployer at the 2023 Employer Of The Year Awards #EYA2023 as a leader in #Corporate #Performance.
7 October 2023
Society

What worries the world - August 2023

Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.
31 August 2023
Society

African sentiment is favouring Ukraine

Ahead of the African Peace Initiative visit to Kyiv and Moscow, the upcoming Russia/Africa meetings in St. Petersburg and the BRICS Summit in South Africa in August, international research company Ipsos polled African citizens on their attitudes towards Russia, Ukraine and the controversial position on the war taken by some African governments.
30 June 2023
Corporate

Remarks by Chris Githaiga, During Release of The 2023 Top 100 Most Loved Brands By Women in Kenya Study

It is a great honor and privilege for me to have a chance to be here today for the release of the findings of our latest study on the Top 100 Most Loved Brands by Women in Kenya.
20 March 2023
Corporate

Improving Diversity and Inclusion in Workplaces

Nurturing a workplace culture that promotes diversity and inclusivity is a great way to boost employee morale and engagement and increase productivity. But whereas there is a near unanimity in the corporate circles that the two interconnected concepts are essential for businesses, many organizations find it difficult to strike the gender, ethnic, age, religious and racial balance amongst their workforces.
9 December 2022
Corporate

Ricalda Makena – My impact story

The Trusted Advisor training by the Client First team in August impacted me as a person, as well as our internal processes and provided possibilities for business growth. I was challenged by the model of stepping outside my comfort zone and into personal growth- the comfort zone being about routines, no risks, and being unchallenged.
6 December 2022
Consumer & Shopper

What Next for Brands as Global Economy Slows Down

The International Monetary Fund (IMF) Global Economic Outlook 2022 report revealed a slow-down in the global economy in the second quarter of this year, owing to downturns in China and Russia, and reduced consumer spending powers in the United States (US). Global downturns also referred to as recessions are widespread and sustained contractions of economic activity marked by declines in the gross domestic product of many economies.
5 December 2022
Society

Sustainability: Closing the Say-Do Gap

World leaders, civil society activists, scientists, multinational conglomerates, and all other shades of interests were in Sharm El-Sheikh, Egypt, this November for the climate change conference dubbed COP27. This is the biggest and most important annual climate-related conference on the planet.
5 December 2022
Media & Brand Communication

PAMRO 2022: Evaluating Media Measurement and Evaluation in a Resilient Africa

Riding on this theme, the Ipsos in Kenya Audience Measurement team (led by Barnabas Muya) decided to work on a paper titled 'Media Research Democracy in Africa'.
7 November 2022
Consumer & Shopper

Brand Health Tracking Key in Boosting Growth

Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements
4 November 2022