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News & Events

Corporate

Improving Diversity and Inclusion in Workplaces

Nurturing a workplace culture that promotes diversity and inclusivity is a great way to boost employee morale and engagement and increase productivity. But whereas there is a near unanimity in the corporate circles that the two interconnected concepts are essential for businesses, many organizations find it difficult to strike the gender, ethnic, age, religious and racial balance amongst their workforces.
9 December 2022
Corporate

Ricalda Makena – My impact story

The Trusted Advisor training by the Client First team in August impacted me as a person, as well as our internal processes and provided possibilities for business growth. I was challenged by the model of stepping outside my comfort zone and into personal growth- the comfort zone being about routines, no risks, and being unchallenged.
6 December 2022
Consumer & Shopper

What Next for Brands as Global Economy Slows Down

The International Monetary Fund (IMF) Global Economic Outlook 2022 report revealed a slow-down in the global economy in the second quarter of this year, owing to downturns in China and Russia, and reduced consumer spending powers in the United States (US). Global downturns also referred to as recessions are widespread and sustained contractions of economic activity marked by declines in the gross domestic product of many economies.
5 December 2022
Society

Sustainability: Closing the Say-Do Gap

World leaders, civil society activists, scientists, multinational conglomerates, and all other shades of interests were in Sharm El-Sheikh, Egypt, this November for the climate change conference dubbed COP27. This is the biggest and most important annual climate-related conference on the planet.
5 December 2022
Media & Brand Communication

PAMRO 2022: Evaluating Media Measurement and Evaluation in a Resilient Africa

Riding on this theme, the Ipsos in Kenya Audience Measurement team (led by Barnabas Muya) decided to work on a paper titled 'Media Research Democracy in Africa'.
7 November 2022
Consumer & Shopper

Brand Health Tracking Key in Boosting Growth

Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements
4 November 2022
Consumer & Shopper

Brand Health Tracking Key in Boosting Growth

Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements
4 November 2022
Customer Experience

Customer Experience a Key Catalyst for Consumer and Brand Growth

The first week of October is always that time of the year when businesses celebrate the importance of customer service and the people who serve and support customers. Every year, we have seen businesses trying to outdo each other by coming up with more innovative ways to excite frontline employees who put a smile on the faces of their clients. They also use the period as an opportunity to endear themselves to customers as well.
28 October 2022
Society

Women’s Empowerment Collectives Mapping Supports Empowerment

We are proud to have just completed a very fascinating and important piece of work mapping Women’s Groups and Women Empowerment Collectives in Uganda and Nigeria. This study provides a database of groups and collectives with a majority of women participants and insights into how the groups were formed, what they do, profiling of members as well as their pathways to empowerment.
27 October 2022
Society

Transforming behavioural measurements for evaluation through new methods

The Ipsos Africa Centre for Development Research and Evaluation, specialises in Monitoring, Evaluation Research and Learning for development organizations, and comprises 40 professional researchers and evaluators based all across Sub-Saharan Africa, with regional management based in Kenya and Uganda.
27 October 2022