Insights Hub

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  Global Advisor Survey

  AI is making the world more nervous

  One in three workers expect AI to lead to the loss of their current job.

  11.07.23
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  What Worries the World Survey

  What Worries the World – June 2023

  Inflation has now been the top global concern in our What Worries the World survey for the last 15 months.

  07.07.23
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  Artificial Intelligence (AI) Publication

  Ipsos Update – July 2023

  Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  06.07.23
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  Trends & Prospective Publication

  82% APAC consumers agree 'I need to do more to look after my mental well-being'

  Mental health is as much of a priority as physical health. Look for
  ways to support both.

  26.06.23
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  Trends & Prospective Publication

  85% APAC consumers agree ' I would like more control over decisions about my health'

  While there is a widespread belief in the power of science to solve major health problems, people still want to retain control

  26.06.23
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  Society Publication

  74% APAC citizens wish they could slow down the pace of their life

  Busy, stressful lives mean that people need time out

  26.06.23
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  Trends & Prospective Publication

  57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

  The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past

  26.06.23
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  Trends & Prospective Publication

  83% APAC citizens say the world is changing too fast

  Helping people feel stable and valued helps them to deal with uncertainty and inequality

  26.06.23
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  Trends & Prospective Publication

  72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more

  There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.

  26.06.23
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  Society Publication

  85% APAC consumers agree that it is up to everyone to work out their own set of principles to guide their decisions

  Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice

  26.06.23
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  Trends & Prospective Publication

  74% APAC consumers think globalisation is 'good for my country'

  Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

  26.06.23
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  Society Survey

  [PRESS RELEASE] - Views on Crime and Law Enforcement

  Majority of Malaysians believe that crime rates have remained steady compared to last year, with 25% of respondents reporting an increase in crime in their neighborhoods.

  21.06.23