It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
Agriculture Drones in the market today are commonly associated with remote sensing, hyper-spectral imaging, and sophisticated data analytics for precision agriculture practices.
In this issue, we dig deep into the lives of consumers. We understand that technology advances shrink our world, it is important to keep watching and listening to consumers.
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