Insights Hub

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  Middle-class Publication

  African Lions: Who are Africa’s rising middle class?

  The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?

  13.02.18
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  Ethnography Publication

  Ethnography: an unfiltered view of reality

  Ethnography is a research method made for investigating cultural practices, rituals, consumer behavior, routines and social norms. It helps identifying previously unseen opportunities through looking at people’s world in a new way, through putting behavior at the heart of our investigation.

  09.02.18
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  Market Research Survey

  Come see us at iiEX Europe 2018!

  This year Ipsos is particpating to the iiEX Europe conference (19 and 20 Feb in Amsterdam) with two inspiring lectures presented by Didier Truchot (CEO and founder of Ipsos) and Steven Naert (Global head of Ipsos Censydiam Institute). iiEX Europe is all about the future of Insights. Didier and Steven will be sharing their unique perceptions on this.
  
  
  

  08.02.18
• Consumer Behaviour Survey

  Ipsos at MIE2018 Highlights

  Last week Ipsos participated as a platinum sponsor in the MIE Conference. Ipsos has a strong reputation of showcasing only the most cutting-edge innovations at this conference. This year was no exception to that rule.

  06.02.18
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  Ipsos Update Publication

  Ipsos Update - February 2018

  Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  01.02.18

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Economy Publication

  The Economic Pulse of the World - January 2018

  The average global economic assessment of national economies surveyed in 28 countries is up three points this wave with 49% of global citizens rating their national economies as ‘good’.

  01.02.18
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  Politieke Barometer Survey

  Politieke barometer week 5

  Startfoto van een nieuw politiek jaar

  31.01.18
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  Business Publication

  Get Fair or Fail: Why Fairness is Key to Business Success

  Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?

  29.01.18
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  Market Research Survey

  Survey: Balancing technology vs humanity

  Does the coming of robots make our work more human? Are you ready to marry a robot, or have your country governed by one? We've asked our panel about dilemmas about the balance between human and technology. Find out if Dutchies are romantics or cyborgs!
  

  24.01.18
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  Society Publication

  MYTH: All millennials are 'digital natives' and all 'digital natives' are millennials

  Much is said and written about millennials. But what exactly is true and what is not. What can we see as "myths" and what as "realities"?

  22.01.18
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  Market Research Publication

  Technology comes to shape us. Let’s act on it!

  It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."

  22.01.18