Insights Hub

All content

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  Brands Publication

  Viewability with Brand Impact

  In 2018, Digital has found itself under the spotlight. Having received its fair share of positive and negative press, some preach the power of targeting whilst others will remind you that there is a lack of proven viewability.

  11.07.18
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  Society Publication

  The Future of Mobility - Electrification

  The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.

  05.07.18
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  Ipsos Update Publication

  Ipsos Update - July 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.

  02.07.18
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  Economy Publication

  The Economic Pulse of the World - June 2018

  The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.

  01.07.18
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  Digital Survey

  Global Views on Cyberbullying

  Global awareness of cyberbullying is increasing, however 1 in 4 adults globally have still never heard of it.

  27.06.18

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Politieke Barometer Survey

  Politieke barometer week 26

  Weinig verschuivingen kort voor het zomerreces

  27.06.18
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  Insights Publication

  The Numbers Game: Measuring Audiences in the Data Age

  People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

  25.06.18
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  Ethnography Publication

  Ethnography: an Unfiltered View of Reality

  Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

  11.06.18
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  International Survey

  What Worries the World - May 2018

  New global poll finds four concerns top the world’s worry list: financial/political corruption, unemployment, poverty/social inequality and crime and violence.

  08.06.18
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  Market Research Survey

  Looking back on a successful What's New in Market Research 2018

  It was an afternoon full of inspiration, participation and conversation. With a plenary session and four rounds of power speeches the program couldn’t have been more packed. Even during breaks and drinks one could enjoy lively demonstrations of all kinds of new solutions that market research is offering us.

  07.06.18
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  Sports Survey

  Global Attitudes Towards the FIFA World Cup 2018 in Russia

  Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.

  07.06.18