Generation Z: how well do you really know them?
Generation Z (Gen Z) is hot. Everybody talks about them and information is coming from all directions. You know you've got to act on it, but you are not sure where to start. A lot of the available information is rather superficial and not concrete enough.
Generation research: answer to all your questions
Targeted market research amongst GenZ's tells you everything about this generation: how they think about certain issues, what they think is important. It offers you answers to questions like: how to reach them, through which channels and what to show in our communication?
The advantages of Ipsos' generation research
Thanks to years of experience in generation research we know that needs can remain the same from one generation to another, but how they are met is often quite unique.
- Elaborate knowledge on the target group. Gained from interviews with Gen Z's and conversations with Gen Z experts
- A clear context. Through previous research among other generations we can compare Generation Z quite accurately to other generations, such as Millennials.
- Expertise in finding out what really makes people tick.
Check out our most recent publications about Generation Z
Check out our other generation research webpages
Start your own generation research now!
Contact our generation research experts and find out how generation research helps you growing your brand.
[EVENT] Europe launch of Global Business Influencers 2018
September 25 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.