Insights Hub

All content

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  Customer Experience Publication

  Up close and personal: Humanising omnichannel

  Humanising omnichannel means seamless customer journeys are just the start.
  
  

  03.01.22
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  Trust in Professions Publication

  A Year in Review - 2021

  What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

  20.12.21
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  Artificial Intelligence (AI) Publication

  Building the business case for AI-enabled consumer intelligence

  Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.

  17.12.21
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  Insights Publication

  Harnessing the Power of Data

  The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

  06.12.21
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  Ipsos Update Publication

  Ipsos Update – December 2021

  This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.

  01.12.21

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Social Listening Publication

  Social Listening 101: How to understand consumers

  Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.

  30.11.21
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  User Experience Publication

  Five online shopping barriers UX can solve

  Optimising the eCommerce Experience

  22.11.21
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  Customer Insights Publication

  Value of Insights: Moving to Impact

  The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.

  18.11.21
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  Omnichannel Publication

  Channel Performance Management

  Three focus areas for driving growth.

  04.11.21
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  Trends & Prospective Publication

  Global Trends 2021: Aftershocks and continuity

  Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

  02.11.21
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  Ipsos Update Publication

  Ipsos Update - November 2021

  Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.

  01.11.21