Insights Hub

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  Advertising Publication

  Creative Corner powered by Ipsos

  Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.

  13.06.22
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  Data Science Publication

  How to Get Your Big and Small Data Together with Data Hybridization

  Data hybridization brings together structured and unstructured data to help brands gain market advantage.

  13.06.22
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  Inflation Publication

  Ipsos Update - June 2022

  Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.

  01.06.22
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  Artificial Intelligence (AI) Publication

  AI Meets Consumer Insights: Welcome to the era of AICI

  More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.

  25.05.22
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  Affluent Publication

  Affluent Luxury Segmentation

  Traditionally, the most widely accepted predictor of luxury consumption has been limited to Affluence. We at Ipsos felt like we needed to bring some nuance to this assumption and offer media agencies and luxury brands more context than just income levels when trying to target luxury buyers.

  06.05.22

• Insights

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  Social Media Publication

  Decoding 'China Chic' cosmetic brands

  'China Chic’ is taking the cosmetic industry by storm. Fiona Wang, our Social Intelligence Analytics (SIA) expert explains how.

  05.05.22
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  Automotive Publication

  What Do Online Consumers Really Think of Electric Cars in 2022

  Social data reveals how consumers feel about new Electric Vehicle (EV) models

  05.05.22
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  Social Intelligence Publication

  How social insights help fashion brands stay on trend

  To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.

  05.05.22
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  Ipsos Update Publication

  Ipsos Update - May 2022

  Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.

  29.04.22
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  Social Listening Publication

  Why Brands Need Social Insight Beyond Mainstream Social Media

  Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
  
  

  11.04.22
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  Women Publication

  Ipsos Update - April 2022

  This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.

  01.04.22