Insights Hub

All content

• 

  Ipsos Update Publication

  Ipsos Update – January 2018

  Happy New Year! Welcome to the first 2018 edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  04.01.18
• 

  Brands Publication

  Getting Brand Assets Right

  Leveraging your distinctive brand identity to grow your brand.

  02.01.18
• 

  Economy Publication

  The Economic Pulse of the World - December 2017

  The average global economic assessment of national economies surveyed in 26 countries is down one point this wave with 46% of global citizens rating their national economies as ‘good’.

  29.12.17
• 

  Europe Publication

  Europe Update 2017

  Welcome to our third selection of Ipsos research on public attitudes in Europe.

  20.12.17
• Affluent Survey Publication

  Ipsos Affluent Survey

  The Ipsos Affluent Survey offers an in-depth view of media usage, consumption behavior and interests of the affluent target groups. The Affluent database contains both international media and national media, TV, print, websites and applications.

  18.12.17

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

  Subscribe

• 

  Audience Measurement Publication

  Audience Measurement 5.0 - Pushing the Boundaries

  We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.

  14.12.17
• 

  International Publication

  Perceptions Are Not Reality: Things are NOT as Bad as they Seem

  Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.

  06.12.17
• 

  Economy Publication

  The Economic Pulse of the World - November 2017

  The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.

  04.12.17
• 

  Brands Publication

  Brand Purpose: What’s the Point of You?

  Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

  01.12.17
• 

  Ipsos Update Publication

  Ipsos Update - December 2017

  Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.

  30.11.17
• 

  Brands Publication

  Future-Proof Your Brand

  We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.

  27.11.17