Ipsos Healthcare: market research in the medical world

For whom is Healthcare research?

Our research experts service organisations in pharma, MedTech businesses, care providers, producers and retailers of OTC drugs and health products, brokers, and relevant sector organisations.

Our expertise in Healthcare

Healthcare is a growth market which is becoming ever more complex. From increasing legal and regulatory requirements to new technologies and ongoing higher pressure from the government and insurers. The focus is shifting from curing to preventing and there is more and more focus on the individual patient. As a strategic partner we will help you to get a grip on the increasingly more complex care sector. Our Healthcare solutions comprise, among others:

• Patient journeys: how patient populations behave during a treatment trajectory - from the point of view of both doctor and patient;
• Channel research (e.g. RepInsight): through which channels do you and your competitors have contact with the target group, to what extent is this contact appreciated and is there room for improvement?
• Communication test: what does my target group think of the material I have developed and do I actually communicate what I want to communicate? 

• Product/device test: how does my product/device perform in the real world? Is my target group enthusiastic?

• Brand positioning & brand equity: how do I position my brand optimally (including pricing strategies) and how are my brand and the competing brands seen by the target group? 

• User experience testing: how does the target group use my product and is all the information on my website easy to find? 

Curious to know how we can help you?

Contact us to know more.

How do you profit?

In-depth understanding requires more than just data. Our team of professionals will help you acquire this. This is how you will profit:

• An Ipsos panel with over 3000 therapists
  This panel consists of general practitioners, pharmacists, specialists and nurses and enables us to find your target group more quickly.

• Insights on compact issues within 5 working days 
  Using our own panels, we can provide you with insights into compact issues within 5 working days. For example, to test communication material or a change in policy.  Click here for more information about Rapid Expert Insights. 

• Lots of experience in research among all relevant stakeholders
  We understand the language of practitioners and patients and know which questions should and should not be asked. We have access to a large patient panel where patients with all the most common diseases (e.g. diabetes, COPD and cancer) can be found. Consumer research is also part of our expertise. 

• Services in the field of research and advice
  We deliver more than just data. We help you turn complex data into useful insights and strategic advice.

• A global network and local market knowledge
  You benefit from our large network of healthcare teams in almost 50 markets. As a result, we have medical expertise at a global and local level, complemented by extensive research experience. 

• A dedicated team of data scientists and analysis experts
  You can rely on the industry's largest team, with research experts fully dedicated to healthcare, the use of appropriate methodologies, associated unique datasets and compliance requirements.

• Ipsos' proprietary data
  Your insights will be based on our real-world evidence, available in over 25 disease categories.

• A wide range of solutions
  You can take advantage of our wide range of solutions in the medical industry. For example, we offer both quantitative and qualitative research. Is your question both qualitative and quantitative or do you want qualitative research in which respondents from less centrally located areas in the Netherlands are also represented? Then an online community might be interesting. 

Made to measure Healthcare research

Curious to know how we can help you? Contact one of our Healthcare research experts with your questions and wishes. Together we will find the best solution for you!

Patrick Hondsmerk Insights Consultant Healthcare Phone: +31 6 15 63 93 57 Email: [email protected]