[WEBINAR] Is it possible to do research without respondents or interviewers?

The role of AI in the Insights Industry | Session 3

 

In a series of lunch sessions, Ipsos will explain and explore how AI can support and change your role. Learn about its potential to transform the market research process, from qualitative interviews to advanced data analytics. Will AI augment human understanding or become a barrier?

In the third session on February 6th, Reineke Reitsma will explore the synthetic research trend further: Is it possible to do research without respondents or interviewers?

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View the other webinars here:

  1. The role of AI in the insights industry
  2. The use of generative AI within qualitative research

Speakers :

  • Reineke Reitsma

    Reineke Reitsma, Head of Data & Technology

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