[WEBINAR] The use of generative AI within qualitative research

In a series of lunch sessions, Ipsos will explain and explore how AI can support and change your role. Learn about its potential to transform the market research process, from qualitative interviews to advanced data analytics. Will AI augment human understanding or become a barrier?

In the second session of this series, on January 9^th, Sophie Krah will share her experiences on how generative AI can be used within qualitative research.