[WEBINAR] The role of AI in the Insights Industry
In a series of lunch sessions, Reineke Reitsma will explain and explore how AI can support and change your role. Learn about its potential to transform the market research process, from qualitative interviews to advanced data analytics. Will AI augment human understanding or become a barrier?
The first session on December 12th will focus on the evolution of AI in market research, and cover topics like ideation, data analyses, and synthetic users.
Other events
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01
Oct 2026AI Symposium | The Human Edge in an AI-Powered World
- 14:00
- Ipsos I&O kantoor, Amsterdam Amstelveenseweg 760, 1081 JK Amsterdam
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06
Feb 2024[WEBINAR] Is it possible to do research without respondents or interviewers?
- 12:30 - 1:00 PM CET
- Online webinar
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09
Jan 2024[WEBINAR] The use of generative AI within qualitative research
- 12:30 - 1:00 PM CET
- Online webinar
![[WEBINAR] The role of AI within Qualitative Research](/sites/default/files/styles/200x112/public/ct/event/2023-12/Firefly%20two%20people%2C%20one%20Artificial%20intelligence%2C%20and%20the%20other%20an%20actual%20human%2C%20leave%20space%20on%20the%20l.jpg?itok=pjunIZRI)