Data matters, especially in uncertain times.
What seemed a local, Chinese matter just a few months ago, has now grown into a global crisis with far-reaching consequences. The coronavirus outbreak confronts us all with unprecedented challenges.
Governments must lead in uncertain times and inform citizens. Companies need to make the right decisions - not only for their customers, but also for their employees. And citizens need to adapt their behaviour, with implications that may extend beyond this crisis.
Ipsos helps organizations navigate through this uncertain and rapidly changing world.
Bookmark this page for the very latest Ipsos research data exploring public opinion and expert insights related to the coronavirus pandemic. Together, this data shows the evolution of people tracking the coronavirus outbreak and worrying about the health epidemic that continues to worsen, before it gets better. These are the results of an Ipsos survey conducted on the Global Advisor online platform. For additional context on how these issues are impacting your organisation, please reach out.
Insight into the corona crisis
We are currently getting a lot of questions about the impact of the virus. What does it mean for my industry, how will customers react, what should I do with a planned campaign or innovation, what can we learn from the approach in China? In order to bundle these questions, we have formulated an approach, which we have called 'insight into the corona crisis'. You can find it here. In summary, this approach has 3 components:
- A global tracker in which we map the impact per country on issues such as health, economy and trust. We've been doing this since mid-February, which gives us a clear picture of developments.
- A mainly qualitative deepening of our community of more than 600 people that we will be questioning in the coming period mainly around this theme.
- A digital solution that makes it possible to ask questions directly on our panels. You can do this all by yourself or with the help of an Ipsos employee.
Read more about what we can do for you.
|Corona crisis: Early signs of changing behavior
Spotlight on China and Spain
|Ipsos presents: Global Trends 2020 #1
Certainty in times of crisis
|Corona crisis: What brands and organizations can learn from China||Register|
|DIY Research: Doing research when working from home|
|Ipsos presents: Global Trends 2020 #2|
|Ipsos presents: Global Trends 2020 #3|
|Corona crisis: What brands and organizations can learn from Italy|
|The impact of Corona on Fintech|
|3 April||Guidelines for brand research during COVID-19 challenges (MSU)|
|2 April||Ipsos Coronavirus Tracker - wave 6|
|29 March||COVID-19 response - Focus on Europe|
|27 March||Social Listening Topics & Trends|
|27 March||Signals #2: Understanding the Coronavirus Crisis|
|26 March||COVID-19: The creative fightback|
|25 March||This is how people in the Netherlands (and 14 other countries) think about the coronacrisis (NL, source: NOS)|
25 March - During the broadcast of 'Nieuwsuur', Ipsos research was highlighted: how 15 countries experience the corona crisis.
Latest data and learnings from other countries
|3 April||The impact of COVID-19 on consumer healthcare in China|
|30 March||Decoding COCID-19: The impact on dairy consumption in China|
|27 March||COVID-19 quarantaine survey in Peru|
|27 March||Coronavirus in Chile survey|
|23 March||Coronavirus in Spain|
|23 March||Coronavirus in China|
|23 March||Keep moving in turbulence|
|18 March||Coronavirus in Poland|
|17 March||Corporate reputation and the Coronavirus|
More information about what everything means to your organization?
These are special times for everyone. Contact us to discuss what we can do for your organization.
Sjoerd van Heck
Pauline van der Wel