Public Opinion on the Covid-19 outbreak

In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic, based on a multi-country poll.


Corona virus

Data matters, especially in uncertain times. 

What seemed a local, Chinese matter just a few months ago, has now grown into a global crisis with far-reaching consequences. The coronavirus outbreak confronts us all with unprecedented challenges. 

Governments must lead in uncertain times and inform citizens. Companies need to make the right decisions - not only for their customers, but also for their employees. And citizens need to adapt their behaviour, with implications that may extend beyond this crisis. 

Ipsos helps organizations navigate through this uncertain and rapidly changing world. 

Bookmark this page for the very latest Ipsos research data exploring public opinion and expert insights related to the coronavirus pandemic. Together, this data shows the evolution of people tracking the coronavirus outbreak and worrying about the health epidemic that continues to worsen, before it gets better. These are the results of an Ipsos survey conducted on the Global Advisor online platform. For additional context on how these issues are impacting your organisation, please reach out.

Insight into the corona crisis

We are currently getting a lot of questions about the impact of the virus. What does it mean for my industry, how will customers react, what should I do with a planned campaign or innovation, what can we learn from the approach in China? In order to bundle these questions, we have formulated an approach, which we have called 'insight into the corona crisis'. You can find it here. In summary, this approach has 3 components:

  1. A global tracker in which we map the impact per country on issues such as health, economy and trust. We've been doing this since mid-February, which gives us a clear picture of developments.
  2. A mainly qualitative deepening of our community of more than 600 people that we will be questioning in the coming period mainly around this theme.
  3. A digital solution that makes it possible to ask questions directly on our panels. You can do this all by yourself or with the help of an Ipsos employee.

Read more about what we can do for you. 


Free webinars

20 March

24 March

6 things you can do as a brand in response to the coronavirus crisis

Download the slides

Watch the recording

3 April
7 April
Corona crisis: Early signs of changing behavior
Spotlight on China and Spain
9 April
14 April
Ipsos presents: Global Trends 2020 #1 
Certainty in times of crisis
17 april
21 april
Corona crisis: What brands and organizations can learn from China Register
24 april
28 april 
DIY Research: Doing research when working from home  
1 mei
5 mei
Ipsos presents: Global Trends 2020 #2   
8 mei
12 mei 
Ipsos presents: Global Trends 2020 #3  
15 mei
19 mei
Corona crisis: What brands and organizations can learn from Italy  
22 mei
26 mei
The impact of Corona on Fintech  


Latest polls

3 April Guidelines for brand research during COVID-19 challenges (MSU)
2 April Ipsos Coronavirus Tracker - wave 6
29 March COVID-19 response - Focus on Europe
27 March Social Listening Topics & Trends 
27 March Signals #2: Understanding the Coronavirus Crisis
26 March COVID-19: The creative fightback
25 March This is how people in the Netherlands (and 14 other countries) think about the coronacrisis (NL, source: NOS)


25 March -  During the broadcast of 'Nieuwsuur', Ipsos research was highlighted: how 15 countries experience   the corona crisis.

24 March Coronavirus public opinion survey - wave 5
24 March Public divided on whether isolation, travel bans prevent COVID-19 spread; border closures become more acceptable
19 March  US Consumers'perceptions of COVID-19 (2)
17 March

Majority of people want borders closed as fear about COVID-19 escalates 

Download the report

16 March

Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?

16 March US Consumer perceptions of COVID-19 (1)
3 March Rising concern that the Coronavirus will have a personal financial impact and poses a high threat to their country
19 February Coronavirus outbreak predicted to have an impact on financial markets and the global economy
12 February Most say the Coronavirus is an on-going threat; only 1 in 5 see virus contained


Latest insights

31 March How coronavirus creates a behaviour change challenge for brands
31 March Going beyond handwashing to tackle COVID-19
31 March COVID-19 and risk perception
1 April Politics with Sjoerd - The Netherlands in lock down: worries about the corona crisis are increasing. And: how are people adapting? (NL)
27 March Signals: Understanding coronavirus - client webinar deck (PPT)
27 March How to measure and optimize tech brands’ marketing efforts in the time of coronavirus
27 March Politics with Sjoerd - Learnings from the crisis (NL)
27 March Tracking COVID-19: Essential insights for better context and understanding
24 March Innovating in challenging times
24 March Medical crowdsourcing: What are Physicians communicating during COVID-19?
24 March Innovating in challenging times: Research during COVID-19
23 March COVID-19: We are the 'underlying conditions'
18 March Corona virus influencers
17 March Politics with Sjoerd - The coronavirus crisis and 'president Rutte'  (NL)
17 March How can brands respond to the corona virus crisis? (NL)
13 March Coronavirus & behavior change
13 March Signals: Understanding the coronavirus crisis
9 March From worries about the worldwide markets to concern for personal safety and political responses
28 February Coronavirus has become a growing topic on Social Media with 24 million posts shared in the last two months


Latest data and learnings from other countries

3 April The impact of COVID-19 on consumer healthcare in China
30 March Decoding COCID-19: The impact on dairy consumption in China
27 March COVID-19 quarantaine survey in Peru
27 March Coronavirus in Chile survey
23 March Coronavirus in Spain
23 March Coronavirus in China
23 March Keep moving in turbulence
18 March Coronavirus in Poland
17 March Corporate reputation and the Coronavirus


More information about what everything means to your organization?

These are special times for everyone. Contact us to discuss what we can do for your organization. 


Sjoerd van Heck

Sjoerd van Heck
Senior Research Executive

Pauline van der wel

Pauline van der Wel
Research Executive