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International Women’s Day: attitudes to gender equality around the world
There is still a long way to go – but attitudes are changing
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Ipsos judged start-ups at the Prototype Party of the HvA
Validation of prototypes by young entrepreneurs of the future
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GOODS The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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Ipsos Update - December 2018
December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.
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Ipsos acquires 4 global divisions of GfK Custom Business Research
The acquired divisions are: Customer Experience; Experience Innovation; Health and Public Affairs
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Global Business Influencers 2018
Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.
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Unlocking the Value of Reputation
There is a link between trust, reputation and the benefit of the doubt; building trust gives companies an advantage in telling their story in times of crisis, marketing their product efficiently and turning stakeholders into advocates.
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Looking back on a successful What's New in Market Research 2018
It was an afternoon full of inspiration, participation and conversation. With a plenary session and four rounds of power speeches the program couldn’t have been more packed. Even during breaks and drinks one could enjoy lively demonstrations of all kinds of new solutions that market research is offering us.
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Global Attitudes Towards the FIFA World Cup 2018 in Russia
Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.