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Looking back on a successful What's New in Market Research 2018
It was an afternoon full of inspiration, participation and conversation. With a plenary session and four rounds of power speeches the program couldn’t have been more packed. Even during breaks and drinks one could enjoy lively demonstrations of all kinds of new solutions that market research is offering us.
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Global Attitudes Towards the FIFA World Cup 2018 in Russia
Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
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Ipsos releases 23rd annual European Affluent Survey
Survey spotlights ‘Affluencers’: Europe’s most affluent and influential consumers
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The Economic Pulse of the World - May 2018
The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Join our webinar: Who do Europe's Affluencers Trust?
Wednesday 6th of June - While the industry increasingly shifts their advertising to local news brands, results from the Affluent Survey Europe 2018 show that international media remain crucial to reach these top-level consumers.
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The future of voice assistants in the Netherlands
Go to a random marketing, trendwatching or tech website and I guarantee you will come across the device that is going to change our shopping behavior, homes and lives in the near future: Voice assistants.
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The Royal Wedding: Who's the Favorite Royal?
A new Ipsos global survey examines perceptions around the Royal family and the upcoming Royal Wedding between Prince Harry and Meghan Markle.