Search
-
Ipsos Update - April 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
-
1 in 3 would rather live without sex than without a mobile phone. How does this affect the Customer Journey?
For many people the mobile phone and social media are indispensable. Especially the chat and messaging functionalities are popular. Under the influence of these applications, there is a growing need for constant communication with each other. And that does not only affect communication between friends and acquaintances, but also business communication between companies and customers.
-
African Lions: Who are Africa’s rising middle class?
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
-
Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
-
Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
-
Join our webinar: Catch your shopper's attention
Find out all about:
- Key shopper touchpoints along the Path-to-Purchase
- How online and offline touchpoints impact purchase
- Dynamics and influences driving seasonal buying around Christmas -
Consumer Confidence National Index Unchanged from October
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
-
The Future of Mobility - On the Road to Driverless Cars
At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
-
Ipsos webinar ‘How to accelerate your speed to market’
On Tuesday 12th of September from 10.00h-10.30h and from 16.00h - 16.30h