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The Power of the Patient's Voice: The Importance of PROs in Real-World Evidence
Exploring the landscape of patient-reported outcomes (PROs).
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Low awareness of GLP-1s globally, but high in the most advanced economies
Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.
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Celebrating Ipsos Achievements at ESOMAR 2025
A look back at the highlights from Ipsos experts at the ESOMAR Congress.
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Ipsos accelerates concept-product testing on Ipsos.Digital
Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.
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Climate Change and European Regulations in the European Union
Almost four-fifths (77%) believe large companies should be held accountable for environmental harms in their value chains.
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Empathy: The new currency of Brand Connection
Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.
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Ipsos Update – October 2025
Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Ipsos Rx Insight Store: Your On-Demand Hub for Healthcare Market Intelligence
Built on the foundation of Ipsos’ gold-standard Global Healthcare Monitors, the Ipsos Rx Insight Store offers standardised reports and dashboards that empower biopharma companies to make rapid, informed decisions for brand success.