Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
The 5th Affluent Survey Africa, released by Ipsos on September 13th, revealed:
• Despite internet penetration in the continent lagging behind other regions of the world, Africa’s Affluent population have embraced digital technology more rapidly than their European counterparts: many more of them are watching TV on their tablets, computers and smartphones and more of them read their newspapers digitally.
• International TV channels now enjoy a higher reach amongst the Affluent population than national channels
• Social media is now considered the first port of call for news amongst a substantial proportion of the Affluent population
The adoption of mobile technology, the rise of social media and the rollout of digital broadcasting services: the media landscape in the Middle East and Africa has drastically changed over the past decade. This year, Ipsos celebrated the fifth releases of the Affluent Survey Middle East and the Affluent Survey Africa, that map these shifts in detail. What’s new in media in Africa and the Middle East? Who are these Arab and African Affluent with high spending power? And how can you as a brand reach these top-level consumers?
The fifth Affluent Survey Middle East, released by Ipsos on August 28th, revealed:
• International media brands reach 99% of the Affluent in the Middle East
• Media trust is low for national media brands
• Social media growing in both size and stature
• Rapid growth in personal tech
• Middle Eastern millennials - the next generation of luxury buyers
With the holiday season in full swing and Affluent increasingly searching for unique experiences rather than growing their material possessions, the luxury travel market is booming. What are the travel trends among Affluent worldwide?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
The Ipsos Affluent Survey offers an in-depth view of media usage, consumption behavior and interests of the affluent target groups. The Affluent database contains both international media and national media, TV, print, websites and applications.
Christmas is just around the corner. How does the European Affluent celebrate Christmas? Here are some facts. 88% of all European Affluent celebrate Christmas.
