Ipsos Affluent Survey

The Ipsos Affluent Survey offers an in-depth view of media usage, consumption behavior and interests of the affluent target groups. The Affluent database contains both international media and national media, TV, print, websites and applications.

Ipsos Affluent Survey

Ipsos Affluent Survey Europe

The Affluent Europe universe accounts for the Top 13% of all adults, within the 21+ age group. The European top 13% is defined as the main income earners within the top 20% households in each of the 21 survey countries, measured by household income. The Affluent database contains about 28,000 respondents representing 52 million affluent Europeans. It provides a wealth of data for planning and buying pan-European media campaigns for a range of clients.
Affluent Europe contains:

  • readership data for nearly 400 national and international print titles, including in-flight magazines for all major airlines.
  • reach data for 120 national and international TV channels
  • about 60 local and international websites and applications visited or used via a Smartphone, Tablet or PC/laptop
  • extensive profiling data about interests, business life, finance, travel, luxury items and purchasing behavior

The Ipsos Affluent Survey Europe is issued once a year.

Ipsos Affluent Survey Middle East

The Ipsos Affluent Survey Middle East contains data about the top 15% of adults living in main cities of the Gulf and non-Gulf area. The Ipsos Affluent Survey Middle East is conducted in 7 countries, with a sample size of 3,000 and an estimated universe size of 1.6 million.
The Ipsos Affluent Survey Middle East is released every other year, last released in 2016.

Ipsos Affluent Survey Africa

The Ipsos Affluent Survey Africa represents the 15% of adults living in main cities of 7 markets in Africa.  The total sample size is about 3,000 with an estimated universe of 3.5 million.
The Ipsos Affluent Survey Africa is released every other year, last released in 2016.

Ipsos Affluent Survey Latin America

The Ipsos Affluent Survey Latin America measures the habits and lifestyle the Top 15% income group among adults, living in the main cities. The survey is in Argentina, Brazil and Mexico and represents a universe of 4.8 million, with a sample size of 1,915.

The Ipsos Affluent Survey Latin America was last released in 2015.
For more information about the Ipsos Affluent Survey please contact Nathalie Sodeike or Iris van Beek.

News and Publications

Webinar September 2018: Young, urban and thriving. Affluent in the Middle East and Africa.

Press Release September 2018: Press release Affluent Africa 2018: How digital is driving media growth in Africa

Press Release August 2018: Ipsos releases 5th Affluent Middle East Survey

Insight Report August 2018: Exploring the world: Where do the globe's most Affluent spend their holiday?

Webinar June 2018: Who do Europe's Affluencers Trust?

Press Release June 2018: Ipsos releases 23rd annual European Affluent Survey

Newsletter April 2018: Who are the world’s biggest wearable tech buyers?

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Media & Brand Communication