Ipsos Affluent Survey Europe
The Affluent Europe universe accounts for the Top 13% of all adults, within the 21+ age group. The European top 13% is defined as the main income earners within the top 20% households in each of the 21 survey countries, measured by household income. The Affluent database contains about 28,000 respondents representing 52 million affluent Europeans. It provides a wealth of data for planning and buying pan-European media campaigns for a range of clients.
Affluent Europe contains:
- readership data for nearly 400 national and international print titles, including in-flight magazines for all major airlines.
- reach data for 120 national and international TV channels
- about 60 local and international websites and applications visited or used via a Smartphone, Tablet or PC/laptop
- extensive profiling data about interests, business life, finance, travel, luxury items and purchasing behavior
The Ipsos Affluent Survey Europe is issued once a year.
Ipsos Affluent Survey Middle East
The Ipsos Affluent Survey Middle East contains data about the top 15% of adults living in main cities of the Gulf and non-Gulf area. The Ipsos Affluent Survey Middle East is conducted in 7 countries, with a sample size of 3,000 and an estimated universe size of 1.6 million.
The Ipsos Affluent Survey Middle East is released every other year, last released in 2016.
Ipsos Affluent Survey Africa
The Ipsos Affluent Survey Africa represents the 15% of adults living in main cities of 7 markets in Africa. The total sample size is about 3,000 with an estimated universe of 3.5 million.
The Ipsos Affluent Survey Africa is released every other year, last released in 2016.
Ipsos Affluent Survey Latin America
The Ipsos Affluent Survey Latin America measures the habits and lifestyle the Top 15% income group among adults, living in the main cities. The survey is in Argentina, Brazil and Mexico and represents a universe of 4.8 million, with a sample size of 1,915.
News and Publications
Press Release January 2019: First Global Affluent Study Data Set
Webinar September 2018: Young, urban and thriving. Affluent in the Middle East and Africa.
Press Release September 2018: Press release Affluent Africa 2018: How digital is driving media growth in Africa
Press Release August 2018: Ipsos releases 5th Affluent Middle East Survey
Insight Report August 2018: Exploring the world: Where do the globe's most Affluent spend their holiday?
Webinar June 2018: Who do Europe's Affluencers Trust?
Press Release June 2018: Ipsos releases 23rd annual European Affluent Survey
Newsletter April 2018: Who are the world’s biggest wearable tech buyers?
Stay up to date on the Affluent Survey
[EVENT] Europe launch of Global Business Influencers 2018
September 25 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.