Behavioural Science

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.

Understanding what shapes behaviour has been integral for brands and governments during the crisis.

Governments need to facilitate re-engagement while also protecting the population from infection.

What’s next for brands during the COVID-19 pandemic?

What’s next for brands during the COVID-19 pandemic?

This webinar was held on 21 November 2019. During this webinar you can learn how to seduce the intuitive mind of your consumer with your brand and innovations. Do you want to receive the slides and the recording? Check the bottom of this page.

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

Last week Ipsos participated as a platinum sponsor in the MIE Conference. Ipsos has a strong reputation of showcasing only the most cutting-edge innovations at this conference. This year was no exception to that rule.

Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.